The Hair Growth Serum Nicole Kidman and Other Celebs Swear by Is Up to 40% Off—But Not for Long

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With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) they’re betting you’ll love. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Happy shopping! Explore the SHOP

If your biggest beauty woe is your hair, may we turn your attention to a sale you won’t want to miss? From July 9-16, Vegamour is offering major site-wide discounts. All you have to do is use the code SHOPDIRECT20 to earn up to up to 40 percent off (the code is applied on top of already discounted prices) haircare, supplements, and accessories.

As a refresher, Vegamour is a plant-based haircare brand centered on boosting growth. Beloved by celebrities like Nicole Kidman (who stated she "found her hair undeniable transformed" after using the products, noticing that it became thicker, fuller, and "noticeably less frizzy"), Lana Condor, Chrishell Stause, and Brianne Howey, Vegamour offers a variety of growth-stimulating shampoos, conditioners, masks, serums, supplements, and haircare accessories, many of which boast hundreds if not thousands of stellar 5-star reviews.

Intrigued? Keep reading to uncover 10 of the brand’s best-selling products—all on sale right now. Swipe 'em while you can.

Check out more epic July sales and deals—all curated by W+G editors—here.

The best of Vegamour's site-wide sale

GRO Hair Serum — $51.00

Originally $64, now $51

The Vegamour GRO Hair Serum touts thousands of glowing reviews. A personal favorite of celebrity hairstylist Sunnie Brook, the lightweight vegan serum is designed to reduce shedding and make way for thicker, fuller hair. For best results, the brand says to use the serum daily for 90 days, at which point results will begin to appear.

GRO+ Advanced Hair Serum — $59.00

Originally $74, now $59

If you experience stress-related shedding, the Vegamour GRO+ Advanced Hair Serum can help. Hundreds of shoppers swear by the clean, vegan formula, which is fortified with broad-spectrum CBD to calm the scalp and boost growth. According to the brand, results typically appear around the 90-day mark.

scalp massager
GRO Revitalizing Scalp Massager — $14.00

Originally $18, now $14

Transform your haircare routine into a spa-like experience with the Vegamour GRO Revitalizing Scalp Massager. It can be used with your shampoo, as well as the GRO Hair Serums to enhance penetration of the actives into your scalp. It also just feels incredible.

HYDR-8 Shampoo and Conditioner Kit — $54.00

Originally $76, now $54

Replace your old-hat shampoo and conditioner with the Vegamour HYDR-8 Shampoo and Conditioner Kit and watch as your hair health begins to shift. Said to deliver “eight times” more hydrated hair and “three times” stronger strands after just one use, this powerful duo is sure to make a mighty impact on your haircare routine. No wonder it has nearly all 5-star reviews. Read our full review here.

hydr8 leave in
HYDR-8 Leave-In Conditioner — $27.00

Originally $34, now $27

Dry, dull hair will come to life with the Vegamour HYDR-8 Leave-In Conditioner. The lightweight spray claims to offer 14x hydration, not to mention heat protection up to 450°F. Thanks to the ample added moisture, it helps detangle strands and pump up the shine, too.

scalp detox
GRO Scalp Detoxifying Serum — $34.00

Originally $42, now $34

The Vegamour GRO Scalp Detoxifying Serum is a top pick for actresses Lana Condor and Lacey Chabert. The weekly treatment is formulated with oil-absorbing zinc PCA, strengthening vegan silk protein, moisturizing marula oil, and flake-reducing willowherb extract. Massage it in for one to two minutes then leave it on for five to 10 before washing it off—you’ll be left with a soothed scalp and soft, hydrated hair.

gro lash serum
GRO Lash Serum — $58.00

Originally $72, now $58

Vegamour even makes products to boost lash growth. The Vegamour GRO Lash Serum is a fan-favorite among hundreds of shoppers, including Ginny & Georgia actress Brianne Howey. When used daily for 30 days, the clear, lightweight serum (which is formulated with shed-reducing red clover extract and strengthening mung bean extract) is said to make lashes fuller and longer.

GRO Dry Shampoo — $29.00

Originally $36, now $29

While many dry shampoos block hair follicles and can irritate the scalp, potentially leading to stress and fall-out, the Vegamour GRO Dry Shampoo is incredibly lightweight, not to mention gentle on the scalp. It’s formulated with ingredients like vegan phytoactives, strengthening mung bean, and oil-absorbing rice starch, all of which work together to soothe the scalp and lift the strands, making for a fuller, thicker-looking head of hair. Need proof? It’s one of Chrishell Stause’s must-have haircare products. Need we say more?

gray control
AGELESS Gray Control Duo — $112.00

Originally $156, now $112

Gray hair is known to be dry and coarse. The Vegamour AGELESS Gray Control Duo features a potent serum and a jar of soft gel supplements, both of which are geared toward hydrating and strengthening grays, as well as preventing them. Typically, it takes 90 days to notice results, the brand says.

biotin gummies
GRO Biotin Gummies — $29.00

Originally $36, now $29

If your goal is to achieve longer, stronger, fuller, healthier-looking hair, consider adding the Vegamour GRO Biotin Gummies to your haircare routine. The sugar-coated, strawberry-flavored, heart-shaped gummies are formulated with biotin, as well as vitamins A, C, E, and B-5, 6, and 12, all of which lend to healthier hair. Be patient, though! The brand says that results don’t become apparent until month three or four.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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