The New York City designers behind this just-launched line of yoga clothing created it with a focused fashion imperative: They want you to wear it from your yoga mat to dinner at Momofuku.
Meet Nesh NYC, whose shiny tops and mesh-accented leggings are part of a growing cadre of fitness fashion brands taking the studio-to-street concept to a new level—from Michi NY's sexy boudoir-inspired look to Phat Buddha's fondness for all-things-sparkly.
Call it studio-to-soiree.
Nesh co-founders Bree Chambers and Pam Elden, who met during Laughing Lotus Yoga Teacher Training, were inspired to create the line after many post-yoga dinners where they felt like schlubs in their sweats. "We wanted to create clothes that were as versatile as our days," says Elden.
So, instead of your subway tote bursting with bras and tops, the outfits are meant to take you from meeting to mat to mingling—without ever having to change. (Deodorant is still required.)
Nesh's designs include simple black leggings and pants ($88–$170) with cute details like a shiny tuxedo-stripe down the leg, ankle buttons, or cut-out mesh panels.
The same panels dress up the brand's camis ($72–$82) and bras ($58), and tops range from a shiny bustier-inspired number ($118) to more casual scoop-neck tees ($72–$82).
The fabric is wicking and breathable, but don't expect it to hold up after a summer Brooklyn Bridge Bootcamp session—it's better suited for a barre or moderate yoga class.
And Chambers and Elden take their New-York-women titles seriously—all of the clothes are designed and manufactured out of their 36th Street studio, where they also host weekly yoga classes.
They're also toting their tanks to trunk shows at Equinox, Pure Yoga, and lots of New York barre studios, and they've designed private label tops for the Physique 57 front-desk team.
Of course, as brands like Nesh expand, there may an unexpected issue to deal with. "Oh, I would never wear that top to yoga," one fitness fashionista told us, referring to a tank. "It's too nice." —Lisa Elaine Held
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