Is Nike gear becoming an amenity at healthy resorts?


Forget swish hotel soaps. At this resort you'll check out with new Nike running gear in your suitcase.

It used to be that swish in-room soaps were the perk of a stay at a great resort. Now, on your next trip, you might check out with new Nike running gear in your suitcase.

That’s the current offering at the Fairmont Miramar Hotel & Bungalows in Santa Monica, which has teamed up with the sports-apparel giant on a package that’s meant to appeal to runners and the fitness-focused traveler. (It’s succeeding in our case.)

The “Just Do It” package includes luxe accommodations at the Fairmont Miramar, plus Nike running socks, water bottles, and a NIKE+ FuelBand (value of $150). While more hotels are loaning you workout gear, this is the first we’ve heard of it becoming a take-home amenity.

The package also comes with get access to running maps (of a Pacific coast route, of course), a yoga class and a sports massage for two at Exhale Spa, and a healthy breakfast for two at Chef Ray Garcia’s farm-to-table restaurant, Fig.

Interestingly, Nike also seems to be underwriting the stay, not just the sporty amenities, since the “Just Do It” package starts at $579 per night (plus taxes and fees), and we get a rack rate of 50 percent more than that when we do the math.

Let’s hope this idea catches on at other health-minded resorts. —Melisse Gelula

For more information, visit www.fairmont.com/santa-monica

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