Bicoastal brand YogaWorks is going through its biggest growth spurt yet (and that’s saying something), acquiring San Francisco-based Yoga Tree and adding eight more locations to the company’s rapidly expanding network of studios.
The deal brings YogaWorks’ total studio count to 38, including locations in the Bay Area, Los Angeles, Orange County, CA, and its six studios in the New York City area. That approximates frontrunner CorePowerYoga, which has 36 California studios and counting (and more than 100 nationwide).
For now, the Yoga Tree studios will continue to operate under their original name, with schedules and instructors remaining intact. And Yoga Tree members get some perks. They’ll now be able to use their current memberships for full access to the five YogaWorks studios in the Bay Area, in addition to receiving one month free access to the YogaWorks online platform.
One Yoga Tree studio, however, will be a bendy, yoga island: Yoga Tree founder and CEO Tim Dale is holding onto the Corte Madera location as a single studio, without access to any of the other YogaWorks locations.
Otherwise the merger is being presented as a meeting of the minds of the West Coast’s strongest studios. “Like YogaWorks, Yoga Tree is an authentic and eclectic school that prides itself in quality teachers and programming,” says Phil Swain, CEO of YogaWorks, which was founded in 1987. “Together, we can continue to support the local San Francisco community and our mission to provide as many people as possible with a path to a healthier lifestyle.”
With more studio locations, the brand will also hopefully reach a larger, more diverse community of yogis and bring them together for the same mission that powered this deal: transforming people’s lives, one chaturanga at a time. —Amy Marturana
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