“This trend is totally a nod to my memories of the '90s and what all the cool people on MTV wore,” says stylist, Neelo Noory, whose clients include activewear titan, Nike. Banner bottoms are synonymous with iconic streetwear brands like FILA, Champion, and Adidas (all of whom, thanks to fashion’s insatiable thirst for all things retro, are prominently back in the spotlight). The style is a sporty riff on logomania, which is going strong from luxury accessories to activewear. Insignia panels—essentially racing stripes 2.0—are running down the side of leggings, jeans, track pants, and yes, even bike shorts right now.
Even luxury labels like Paco Rabanne and Fendi (which debuted a collab with FILA for its fall/winter 2018 collection) all the way to fashion-forward activewear brands like P.E Nation and The Upside have variations of the logo-lined bottoms on offer—from snap-away pants and sweats to moisture-wicking leggings and sleek joggers.
So, how to wear the trend circa 2019? “I think the best way to embrace the logo-trimmed bottoms is to channel your inner ‘90s music star with a crop top or a sports bra,” Noory advises, a look that works from barre class to brunch. “For more of a night look, adding an oversized blazer or zip-up wind jacket would easily transform the outfit into something more dinner or date appropriate.”
Below are 12 banner bottoms from leggings to track pants, whether you’re in the mood for ‘90s nostalgia head to toe or prefer a low-key logo look.
P.E Nation Torque Pant, $249
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