The Best Non-Amazon Prime Day Sales That Are Equally Worth Shopping

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It seemed like the millisecond Amazon announced the dates of Prime Day 2024, every other company also announced a summer sale—and, honestly, it's a domino effect we can all benefit from. This year, Prime Day 2024 runs through July 16-17 (and we're teeing up our shopping list.) But it's not the only place to score serious discounts this summer—there are plenty of other brands offering their own steals and deals, with savings events from the likes of Walmart, Target, and more. Read on to explore a bunch of non-Amazon Prime Day deals that are equally deserving of your attention. And, while you need an Amazon Prime Membership ($14.99 per month) to explore Prime Day deals, most of the below events will cost you nothing to shop.

Best sales, at a glance

-Walmart: July 8-11
- Target Circle Week:
July 7-13
- Nordstrom Anniversary Sale: July 15-Aug. 5
- Best Buy 'Black Friday in July': July 16-17

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The best non-Amazon Prime Day deals of 2024

Walmart Deals: July 8-11

Kicking off the week before Prime Day, the Walmart Deals summer sale will feature thousands of discounts on home goods, electronics, toys, and more. And, while the sale is free to shop for everyone, you'll get five hours of early access (starting at noon ET on July 8) if you're a Walmart+ member. 

Target Circle Week: July 7-13

Score up to 50 percent off thousands of home, lifestyle, and back-to-school items from brands you know and love during Target Circle Week. You do have to be a Target Circle Member (it's free to join!), so create an account now so you're ready when the time comes. Circle Week is also a good time to join the new Circle 365, Target's version of Prime-style paid subscription, as the brand will be offering half off the membership price (normally $99).

Best Buy 'Black Friday in July' Sale: July 16-17

Best Buy's version of Prime Day is prime time to nab that big-ticket TV or laptop you've had on your wishlist. The big-name brands you know and love (Apple! Samsung! LG!) are all deeply discounted—but only until Wednesday.

Nordstrom Anniversary Sale: July 15-Aug. 4

Nordstrom's Anniversary Sale is the ideal time to stock up on closet staples, back-to-school clothes, shoes, and more. You'll find big savings on brand-name items, both in-store and online. Plus, if you're a Nordstrom cardholder, you'll get early access to the sale, starting as early as July 9 (depending on your tier status).

Backcountry Flash Sale: July 16-17

Save up to 70 percent off tents, backpacks, bikes, fitness equipment, athleisure, and more outdoor gear for two days only. Sale ends Wednesday, July 17.

Cozy Earth Cozy Days Sale: July 16-17

Snag up to 35 percent off site-wide at Cozy Earth, makers of all things soft and snuggly. We highly recommend keeping an eye out for discounts on their bamboo joggers and cuddle blanket. Use promo code WELL+GOOD at checkout.

Brooklinen: July 16-17

Snag 15 percent off everything Brooklinen (sheets! robes! shower curtains!) and 30 percent off bath and bed bundles.

Marlow's Prime Day Sale: July 16-17

Our favorite adjustable pillow is getting in on the sale action. Enjoy 20 percent off site-wide at Marlow during the same Prime Day dates.

What we're shopping:

Ruggable's Birthday Sale: June 29-July7

A discount on cute and washable rugs? Sign us up. During Ruggable's Birthday Sale you can enjoy 20 percent off, site-wide using promo code BDAY24. Plus, you'll also find throw pillow and doormat bundle promotions:

Pillows: $69 each, 20% discount on 3 pillows or more

Doormats: System + 2 covers for $239, System + 3 covers for $289

About Amazon Prime Day

When is Amazon Prime Day?

Mark your calendars—this year's event is scheduled for July 16-17. You can find everything you need to know (including the best deals to shop) here.

What other brands are having sales?

Many major retailers are throwing their own savings events to rival Amazon, including Walmart, Target, Nordstrom, and Best Buy. The smaller brands are getting in on the action too, which are worth your time and attention. Scroll up to find the ones worth shopping this year.

Why trust us

Our team of commerce editors test and review the best products throughout the year. All products are selected based on what we love, recommend, and vet. We hope you find our recommendations as useful as we do! Check back as our list will be updated continually as new sales emerge.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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