Literally Everything You Need To Know About Prime Day 2023, and How To Shop It Like a Financial Genius

Photo: Getty Images/ Xavier Lorenzo
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Get ready to start your shopping engines … because one of the most anticipated shopping events of the year is almost here. We’re talking, of course, about Amazon Prime Day 2023—that exciting, rare, absolutely-can’t-miss-it two-day sale that comes along only once a year. Bigger than Black Friday? Honestly, quite possibly. Skin care, hair products, shoes, dresses, tech—the sky’s the limit when it comes to the deals you can find during this sales event extravaganza.

While we don’t have the official date for this year’s Prime Day sale event, it typically occurs sometime in mid-July. Plus, we do have a host of information to get you ready for the big day.

Want to stay in the know about the very best of both Amazon and non-Amazon deals during the week of Prime Day? Sign up to receive our specially curated deal content below—we promise this list will only deliver the best discounts in the wellness space (think fitness, beauty, food, self care), so you don't have to sort through a sea of emails.

So, what is Amazon Prime Day, exactly?

Prime Day is a two-day sale that occurs on Amazon every year. You can score incredible deals on all shopping categories across the site, from fashion and beauty to home and tech. We’re talking thousands of offers you won’t find anywhere else, and only for 48 hours. The sale isn’t necessarily available exclusively to Amazon Prime members, but many of the deals won’t appear to you unless you’re a member—so if you still haven’t joined, now’s the best time to sign up (a 30-day trial is free, and after that, it's $15 a month).

"Amazon Prime Day is a great way to save on items you need," says Trae Bodge, smart shopping expert at "It aligns with the 'Black Friday in July' sale period, so shoppers are accustomed to shopping around this time of year."

And since Amazon Prime offers perks like free two-day shipping, or in some cases even free overnight shipping, you sure don’t have to wait long for those purchases you make during Prime Day—as well as the rest of the year.

When is Amazon Prime Day?

Amazon just announced that Prime Day will be hosted July 11-12.

What's new with this year's Prime Day?

This year, Amazon is rolling out select, invite-only deals for high-ticket items, particularly on products expected to sell out quickly. The details are still unfurling, but effectively, Prime members can get early access to deals before everyone else does (and before the goodies all sell out.) Think: Big-screen TVs, computers, fancy headphones, and more.

What are the best things to buy on Prime Day?

We know, we know—you’re waiting on pins and needles for the best Amazon Prime Day deals for 2023. (We’re right there with you!) While the deals haven’t officially been announced yet, Amazon has already launched some early sales and savings across multiple shopping categories. Think fashion, beauty, electronics, tech, home, kitchen …. you name it, there’s a category and a sale within it. "Tech is really the star of the show," says Bodge. "The most exciting deals will be on Amazon brands, like Echo, Fire, and Ring. We also often see strong deals from other brands on items like TVs, laptops, tablets, and phone accessories."

It’s a great opportunity to pick up items that typically don’t go on sale, or have steeper discounts than other times of the year—think brands like Ray-Ban, or items like blow-dryer brushes and gel manicure sets. There are even discounts to different Amazon subscription services like Kindle Unlimited and Audible.

Some tips and tricks for scoring big on Prime Day

Thanks to Bodge, we're now armed with a host of tips for shopping Amazon Prime Day like a true pro. "There will be a dizzying number of deals on Prime Day, but sometimes you can save even more!" she says.

Tip 1: Apply for the Prime Visa.
"Periodically, Amazon offers an instant bonus once you're approved, like a $100 Amazon gift card," Bodge says. It gives you 5 percent back on Amazon and Whole Foods purchases, and she says you may even be able to score additional bonuses or discounts by using the card during Amazon Prime Day.

Tip 2: Take advantage of Amazon tools.
Bodge urges shoppers to use tools like the app or Assistant browser extension to search for deals. "You can search by category and item name, and there are filters like percentage off and price," she says. Plus, you can even add items to your cart and then click "save for later" to see whether they're on sale once Amazon Prime Day arrives.

Tip 3: Set shopping alerts.
Bodge recommends setting shopping alerts on a site like Slickdeals, which will send you notifications when items you're watching go on sale.

Tip 4: Use CouponCabin.
Bodge loves the Sidekick browser extension from CouponCabin, which pops up and runs offers and coupons for you at checkout as you shop on Amazon. "The extension will cycle through several coupon codes to see if any are valid," she says. "If there is, you'll automatically see it applied to your purchase!"

Other shopping extensions our editorial commerce director, Gina Vaynshteyn, uses—and will be using on Prime Day—are Honey and Rakuten.

Early deals for Amazon Prime Day

While we know thousands of deals are yet to be announced, we already scoured the site in search of some early sales. These are a few of our favorite items on sale now:

Shoes & Style

Amoretu Women Summer Tunic Dress V Neck Casual Loose Flowy Swing Shift Dresses
Amoretu Summer Tunic Dress — $27.00

Originally $53, now $27

Versatility is the name of the game, and this V-neck, long-sleeved tunic dress will rise to any occasion. Loose yet pleated, this dress can be dressed up or down with sneakers, sandals, booties, and even heels. Bonus: It’s available in 44 colors and patterns. It’s 45 percent off only for Prime Day.


Dearfoams Women's Rachel Slipper — $20.00

Originally $40, now $20

You’re on your feet most of the day, so it’s only fitting that you treat yourself to a pair of cushioned slippers. The dense memory foam insole offers maximum cushioning, which feels like you’re walking on clouds. Designed with a rubber sole, these slippers are ideal for indoor or outdoor use. Scoop them now while they’re still 49 percent off.

Dearfoams Women's Chenille High Vamp Clog Slipper — $18.00

Originally $36, now $18

A person can never have too many cozy slippers, and Dearfoams Chenille ones are made of a multi-density foam that feels like pillows beneath your feet. You won’t be taking these puppies off.

SeaVees Women's Army Issue Low Standard Casual Sneaker — $33.00

Originally $88, now $33

There are many reasons to love SeaVees, including the brand’s Army Low Standard Casual Sneaker. With a simple silhouette and design, these shoes are timeless. Not to mention, they’re comfortable, too, thanks to the cushioned midsoles. Another notable perk is the nylon outer, which sheds water and debris. Don’t walk—run to grab this pair while it’s still discounted.

Champion Women's Skort — $34.00

Originally $45, now $34

Who doesn’t love a good skort? This one is constructed out of polyester and spandex, so it’s super stretchy and comfy to wear. Plus, it’s lightweight and airy, which is perfect for hitting the courts, pounding the pavement, and walking your furry friends.


Photo: Apple
Apple AirPods Pro (2nd Generation) Wireless Earbuds — $200.00

Originally $250, now $200

Ever since AirPods entered the headphone space in 2016, they’ve reinvigorated how people work, exercise, and listen to tunes. For starters, they’re wireless, charge in a charging case when not in use, and deliver crisp audio, while canceling out external noises. Plus, you’ll get 30 hours of listening time (!!) Apple rarely goes on sale, but for two days, this pair is 20 percent off.

Apple AirPods (3rd Generation) Wireless Earbuds — $140.00

Originally $169, now $140

This no-frills iteration may be simple in design, but there are still some nice perks: a force sensor to answer or end calls, a sweat- and water-resistant shell, and a charging case that refuels your buds when they’re not in use. Whether you’re exercising or working from home, these headphones will get good use. Save 17 percent on them now.

Beats Solo3 Wireless On-Ear Headphones — $113.00

Originally $200, now $115

If you don’t need wireless headphones or pods, consider the Beats Solo3. These headphones deliver 40 hours of listening time, have a fast charging system (five minutes gives you three hours of playback time), and are comfy thanks to the plush ear cups. Enjoy them in one of the four available colors: black, red, rose gold, and silver.


Home & Kitchen

le creuset dutch oven
Le Creuset Enameled Cast Iron Signature Round Dutch Oven — $370.00

Originally $460, now $370

This coveted Dutch oven—which is being discounted 20 percent this Prime Day—is a coveted kitchen staple and for good reason: it’s constructed from layers of cast iron to equally distribute heat, is easy to clean, and has ergonomic knobs and handles that make it a breeze to transfer from the stove to dinner table. With Le Creuset, sear meats, boil stews, and so much more.


Shark RV1001AE IQ Robot Self-Empty XL, Robot Vacuum with IQ Navigation, Home Mapping, Self-Cleaning Brushroll, Wi-Fi Connected, Works with Alexa, Black
Shark Self-Empty XL Robot Vacuum — $420.00

Originally $599, now $420

There’s no helper greater than a robot vacuum, and you’ll want to add Shark’s Self-Empty Vacuum, stat. Powered by a strong motor, this vacuum deep cleans carpets and hardwood floors, so you can relax and rest easily knowing this vacuum has got you covered. Even more, this vacuum automatically empties dirt and dust into a base—which holds up to 45 days worth of debris.


Ring Video Doorbell — $55.00

Originally $100, now $55

This doorbell is anything but basic. Featuring a video camera, Ring’s Doorbell enables you to see, hear, and speak to visitors from your phone, tablet, or computer. It’s also easy to set up and connect to the app.

Instant Omni Air Fryer Toaster Oven Combo — $150.00

Originally $200, now $150

Why have seven different appliances when you can have an all-in-one device? Enter, Instant’s Omni device. This thing can air fry, broil, bake, roast, toast, and warm food, from a whole chicken to a 12-inch pizza. Plus, it requires no preheating time, turning frozen or cold foods into warm delights in minutes.

Beauty & Skincare

FOREO LUNA 3 Facial Cleansing Brush | Anti Aging Face Massager
FOREO LUNA 3 Facial Cleansing Brush — $110.00

Originally $219, now $110

Take your facials from the spa to the bathroom with Foreo’s Luna 3. Made from hygienic and BPA-free silicone, this device gently cleanses and massages your face.

CeraVe AM Facial Moisturizing Lotion SPF 30
CeraVe AM Facial Moisturizing Lotion SPF 30 — $16.00

Originally $20, now $16

CeraVe’s AM Facial Moisturizing Lotion is infused with hyaluronic acid and SPF 30 to streamline your skin-care routine to just one simple step. Texture-wise, the lotion is lightweight, absorbs quickly into the skin, and leaves no greasy residue. Did we mention that it’s suitable for all skin types: dry, sensitive, oily, and acne-prone?

COSRX Snail Mucin Serum — $15.00

Originally $25, now $15

Enriched with snail mucin and sodium hyaluronate, COSRX’s Serum hydrates and revives quenched skin cells, while quelling inflammation. Boasting 29,000 five-star ratings, this serum is beloved by Amazon shoppers, many of whom sing their praises for its acne-fading properties. It’s ideal for oily, combination, sensitive, dry, and normal skin types. Shop it now for $11 off.

What to expect from Amazon Prime Day 2023

Honestly? Deals, deals, and more deals! This is the one of the best times all year to stock up on your favorites or finally purchase those items you’ve been waiting to try.

Be sure to download the app (from the Apple Store or Google Play) , and allow notifications if you want first access and dibs to the best deals.

Amazon Prime members also usually see even deeper discounts and exclusive, subscriber-only sales, so becoming a member is basically a no-brainer. A monthly Prime membership is $14.99, or you can purchase an annual membership for $139. If you aren’t already an Amazon Prime member, you can sign up for a free 30-day trial here.

Want to stay in the know about the very best of both Amazon and non-Amazon deals during the week of Prime Day? Sign up to receive our specially curated deal content below—we promise this list will only deliver the best discounts in the wellness space (think fitness, beauty, food, self care), so you don't have to sort through a sea of emails.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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