Serena Williams’ Just-Released Clothing Line Is a Fashion Grand Slam
Aptly named Serena, the all-star's first independent clothing line—which she worked on for more than two years, according to WWD—features 13 pieces ranging in price from $15 to $215, including a sexy olive-hued slip dress ($125), a long black and metallic jacket ($215), stylish joggers ($175), and high-waisted briefs ($40).
According to the website, the line's mission is to provide options for the ladies who do it all in order to help them feel strong, empowered, and prepared for "whatever life throws in your direction."
Introducing Serena. A collection for women who slay all day. Hit the link in the bio! 🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿 #BeSeenBeHeard
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"The customer is a girl or a woman who believes in herself, or wants to believe in herself; maybe she’s feeling unconfident that day," Williams told WWD. "Our woman is someone who looks at fashion as a compass to show who they are, to show what they are."
Although the collection does include several totally covetable athleisure items, a catsuit has yet to make an appearance. But, hey, a girl can dream, right?
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