Active Clothing

Want to Be an Athleta Sponsored Athlete?

Lisa Elaine Held

athleta

Athleta stores look for local trainers and yogis to represent the brand at a neighborhood level. But the fitness clothing company also features fit-and-fabulous women on a national scale—through its “Power to the She” sponsored athlete program—and the brand is currently accepting applications for 2013 through October 1, 2012.

Sponsored athletes get a brand-new fitness wardrobe (of course!) and the chance to write about their workout exploits on Athleta’s Chi Blog for a year. Beyond that, the company says,”We work with each athlete to build a relationship that showcases her expertise in a way that’s most relevant to our online and real-world communities.”

Considering how many athletes are also small businesses, with a staff of one, it’s an opportunity to raise their profile nationwide. How do we know? We learned about one of our fave yogis-paddleboarders, Jessica Bellofatto, through this program.

 

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