A tube of this $5 drugstore mascara sells every 16 seconds

There are the products you buy exclusively at the drugstore, and then there are those you get from the department store. For example, I’m a huge fan of Pond’s moisturizer, which pairs very well with $200 worth of serums and oils. But you can always get away with buying mascara at the drugstore. In fact, a tube of Essence Lash Princess False Lash Mascara sells every 16 seconds, according to the brand. That’s 5,400 tubes every day.

There are thousands of YouTube videos dedicated to this mascara, with its narrow cone-shaped brush. Makeup artist Molly R. Sternpreviously told Well+Good that narrow mascara spoolies are great for people with short lashes. “Precision helps when you’re dealing with something that feels short,” she says.

This mascara is one of four in the Essence Lash Princess family. Her sisters include Lash Princess Volume Mascara ($5), Lash Princess Sculpted Volume Mascara ($5), and Lash Princess False Lash Effect Waterproof Mascara ($5). But the original False Lash Mascara reigns supreme as one of the brands best sellers of all time. 

If you’re a clean beauty devotee, this mascara is paraben- and gluten-free (yes, some mascaras contain gluten). And like the rest of Essence’s products, it’s also cruelty-free. The brand boasts that it produces 95 percent of its products in Europe, and that every one meets both FDA and European Union Cosmetics Directive standards. The latter is known for having much stricter cosmetic laws—the European Union bans over 1,300 chemicals from beauty products, while the United States bans only 30.

So what are you waiting for? Lashes fit for a princess are just a click away (without the royal price tag).

Think your lashes need a bit more than mascara? This is what it’s like to get a lash lift:

This is *exactly* how many coats of mascara you need to get the fluffiest lashes ever. And this is how to tell longwear products from ones that’ll peace out in 2 seconds.