The fashion industry is not exactly known for its health-promoting habits, but that changes for the better, it seems, a little more each year. (Especially with the Council of Fashion Designers of America’s ever-expanding Health Initiative.)
One piece of evidence? The proliferation of healthy food options being offered under the tents and backstage. We spotted a slew of good-for-you brands feeding the models and influencers around the city this week.
Check out some behind-the-scenes shots of what was fueling Fashion Week this season. —Lisa Elaine Held
(Photo: Models eating a Dig Inn breakfast at the CFDA #healthisbeauty event with Urban Zen, via Twitter/CFDA)
The indie New York juice brand is a favorite among models year-round, and it further expanded its Fashion Week presence this year, with juices served behind the scenes at Alexander Wang, Phillip Lim, Marc Jacobs, Rag & Bone, and more—and in the front row at Marissa Webb.
The fast-casual chainlet partnered with the CFDA Health Initiative to provide fresh, wholesome meals—like organic egg frittatas and market plates with tofu and sweet potatoes (pictured)—backstage and at castings and fittings for brands like Sophie Theallet, Eva Fehren, Prabal Gurung, Peter Som, and Uniqlo.
(Photo: Dig Inn)
Trendy matcha brand Panatea served its healthy, antioxidant-packed green tea lattes at “matcha bars” at the VPL and Marc Jacobs shows.
Models backstage at the Charlotte Ronson show snacked on Lifeway’s frozen kefir bars for a probiotic boost, and the microbiome-friendly company also gave out the bars to attendees in the courtyard at Lincoln Center.
Editors and influencers took breaks to recharge and refuel in between shows at TV Land’s #YoungerTVlounge, where Liquiteria juices and snacks were served.