8 hot new fitness fashion brands to sweat in this spring

Hitting the racks this spring are incredibly fashion-forward collections from all over the globe that you'll want to wear from barre to brunch.
Fashion opener In the beginning, there was Lululemon. Now, there are new, hot companies creating clothes made for working out launching every season—and from all corners of the fashion globe.

In fact, this spring’s bumper crop of fitness fashion brands is an international one—we found amazing designers in Melbourne, London, Seoul, and Los Angeles and New York, of course.

Something you should know about the new collections hitting the racks: They’re all creating incredibly fashion-forward collections you’ll want to wear from barre to brunch. So you can sweat in style as the sun comes out. (And let that be soon.) —Lisa Elaine Held  and Melisse Gelula

(Photo: Koral Activewear and Alala)


Get Started
Alala Alala

Triathlete and New Yorker Denise Lee founded Alala for busy women (like her) who want to look effortlessly cool while sprinting from cardio to conference room to cocktails. The result is an urban-chic collection laced with neoprene, mesh inlays, and edgy prints. Plus, “a lot of our focus was on fit,” Lee says, so expect details like “power mesh” built into waistlines for compression and sports bras with back zippers—so you can actually get out of them when you’re sweaty.

Online and at select Equinox locations in New York and Los Angeles, www.alalastyle.com

 (Photo: Alala)


HPE HPE (Human Performance Engineering)

London-based HPE isn’t brand-new overall but it just hopped across the pond for the first time and is now available stateside. Founder Nick Harris is an exercise physiologist who’s worked with Olympic medalists and Formula One drivers to maximize their performance (hence the name) and he applies the same principles to the apparel. The designs “support body movement” via a slew of trademarked technical fabrics that optimize stretch and compression, fight bacteria, and block UV rays. The design aesthetic is athletic but breezy, with lots of elevated basics (i.e. a better heather gray hoodie).

Online and at select Equinox locations in New York and California, www.hpe-shop.com

 (Photo: HPE)


Koral 1 Koral Activewear

Los Angeles-based Koral comes with a West Coast-cool vibe that comes across in items like leggings with a braided panel or a “lustrous” sheen that resembles leather, a workout jumpsuit, and color-popping mesh details.  And the brand is really serious about fabrics. It created two of its own, compression-based and wicking Evanesce and Infinity, which it says resists color fading and shape loss like no other.

Available on www.carbon38.com, www.shopbop.com, and www.nordstrom.com, and at select Equinox and Fred Segal locations, www.activewear.koral.com

 (Photo: Koral Activewear)


withoutwalls-galindo.11 Without Walls

Urban Outfitters’ debut on the activewear scene is predictably young in its aesthetic and courts an outdoorsy San Francisco feel. The collection includes a range of pretty patterned leggings, crop tops, rash guards, and windbreakers, all designed more for the fresh-air active life (hence the name), filled with pursuits like surfing, cycling, and hiking. The collection will be sold at select Urban stores and in an online store, where you’ll also find other complementary brands, like Patagonia, represented.

Online at www.withoutwalls.com and in select Urban Outfitters stores

(Photo: Without Walls)


LivetheProcess_fitnessfashion Live the Process

The stylish Robyn Berkley has represented fashion brands for years, but this year she launched her own with Live the Process, a luxury active lifestyle collection for chic women who don’t do “preppy-sporty.” Instead, the New Yorker says, “I wanted each piece to be a classic staple for working out and beyond.” Her soft color palette and femme prints make that possible, and the fabric, though it doesn’t seem it, has moisture-wicking and four-way stretch components. If it looks like something you’d find on the racks at Barneys, and not an outfitter-type store, that’s because it is.

Available at www.barneys.com, Barneys stores, and www.shop.livetheprocess.com

(Photo: Live the Process)


Tully_Lou Tully Lou

Clean eating, self love, and empowerment through your clothes—that’s all part of the ethos of Tully Lou, named for its Australian founder Tully Humphrey, who both practices and teaches hot yoga. The just-launched second collection includes a selection of ankle-length Parna Pants (that aren’t too pricey at $85, considering the first-class airfare on Qantas). They’re full of panels and contrast piping and are Tully’s best-seller. For Bikram, check out the shorts with laces that gather, and crop-top bras with nearly geometric cuts. Can you say, I’m a sporty yoga babe?

Available at www.tullylou.com.au

(Photo: Tully Lou)


Charlie_Cohen_fitness_fashion Charli Cohen

London fitness trainer-designer Charli Cohen is onto something. She riffs on super athletic motifs in chic and edgy forms, using high-tech fabrics. Witness bright yellow with mellow gray bras ($156–165), contrasting paneling on flattering leggings ($350), and colorblocking in a luxe-superhero way. The result? Technological, statement pieces you’ll be excited to splurge on, wear to your workout, and that will stop traffic on your way home.

Available at www.carbon38.com

 (Photo: Charli Cohen)


Slog_studio_looks Slog

There’s no chance that you’ll able to resist this use of print, muted color, and fashion-forward cool. Or at least that was our (okay, my) experience. Slog’s reinterpretation of sportiness though its romantic, edgy details means you’ll see play with seaming and crops, bubble and ruffle. June Ju and Enya K make up this South Korea design duo, whose pieces are now available stateside.

Available at www.carbon38.com

(Photo: Slog and Carbon 38)


VPL_FALL2014_FitnessFashion More Reading

Sweaty Betty launches a fashion collection with the English National Ballet
8 ways to wear white to your workouts
9 stylish workout pants under $40

(Photo: VPL from Team Spirit: Fitness looks line the Fashion Week runway)


Loading More Posts...