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Athleta teams up with fashion designer Derek Lam


An illustration of one of the looks in the collection. (Photo: Athleta)
Derek Lam is the first designer to collaborate with a boutique fitness fashion brand, and create workout pieces for women. (Photo: Athleta)

The names Stella McCartney, Cynthia Rowley, and Norma Kamali might conjure more images of high fashion than high intensity, but they all have one sweaty thing in common: they’ve designed activewear collections to help sharpen gym wardrobes everywhere. And Derek Lam is the next designer to join their ranks, with the just-announced Derek Lam 10 Crosby collection for Athleta.

Coming on the heels of Athleta’s first runway-style show during Fashion Week last fall, the collab represents another move into high fitness fashion for the women’s activewear brand. The collection is said to feature colorblocking, 2-in-1 silhouettes, and looks to be more barre-to-brunch than strictly performance apparel.

Lam, a New York City-based CFDA-award winner, is known for his feminine silhouettes and classic designs, but his contemporary subset 10 Crosby has an edgier vibe.”Our customer leads a very active lifestyle,” said Lam in a press release. “We strive to create clothing that works within her life.”

And while many designers have created their own activewear collections, Lam is one of the first fashion designers to collaborate with a women’s fitness-fashion brand like Athleta. (We’re betting that more will follow.) The resulting collection will have a runway-ready vibe, for more of a these-are-my-sweaty-clothes price. Tanks will start at $58, for example. The collection will also include leggings, shorts, dresses, jackets, sweatshirts, and custom-designed sneakers, all crafted with the performance fabrics and details Athleta’s known for.

What else should you know before saving a spot in your gym bag for them? The collection will debut in September and two more seasons will follow (Winter 2015 and Spring 2016). And they’ll be available at the Derek Lam 10 Crosby boutique in Soho, in select Athleta stores, and online at Athleta.com. So the only other question is, when should we start lining up? —Molly Gallagher

For more information, visit www.athleta.gap.com

 

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