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Fitness tracker fashion: A new era of stylish wearables


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clutch studIt’s no secret that in the past few months, the market for fitness and activity trackers has exploded (despite whether or not you know what to do with all of that data).

And just like the moment when cell phone cases started to evolve from basic black plastic to statement pieces, designers—from big names like Tory Burch to new indie houses—are now creating covers for your Fitbit, Vivofit, and Misfit that take it from functional apparatus to fashionable accessory.

“Most [wearables] are big and clunky—and are more fitting for men than women,” says Mashable senior tech correspondent Samantha Murphy Kelly. “A lot of companies now are trying to slim them down and make accessories that disguise what they really are.” Lest your friends mock your 10,000-step obsession…

Click on to see four design collaborations that are leading the way when it comes to stylish wearables. You’re invited to the fitness arm party. —Jamie McKillop

(Photo: Bezels and Bytes)

 

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Tory-Burch-FitbitTory Burch X Fitbit ($38–$195)

The master of sophisticated prep debuted a collection of brass-metal bracelets and necklaces and printed bracelets, all stamped with her signature “T,” for the Fitbit last summer. (P.S. We’re still waiting with bated breath for her activewear line…)

(Photo: Tory Burch)

 

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Johnathan Adler VivofitJohnathan Adler X Vivofit (price not yet available)

The home design guru partnered with Garmin to design a line of bold and bright covers for Garmin’s new Vivofit 2 that will be released later this year. Just mind your prints when coordinating with your wild workout leggings.

(Photo: Garmin)

 

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fitness-and-activity-trackersMore Reading

The wearable moment: Will fitness and activity trackers really make us healthier?
How many calories are you really burning?
The fitness tracker that acts like a nagging Pilates teacher

 

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