But with wellness culture on the up-and-up, more models and designers are taking a holistic approach to dealing with the week’s hectic schedule, like by relying on green smoothies and meditation instead of Red Bull and Xanax.
Want proof? We spied eight healthy moments from this season’s Fashion Week, wrapping up right now, that show super clear signs of wellness culture infiltrating the forward-thinking industry (that’s been a little behind on creating healthy habits). —Jamie McKillop
Healthy, superfood-packed meal delivery service Sakara Life fueled Fashion Week insiders by feeding photography agency BFA, the Mara Hoffman and Rebecca Minkoff teams, and bloggers like Leandra Medine.
Urban women’s entrepreneur group Serene Social hosted a wellness lounge pop-up, in conjunction with Lululemon, to relax Fashion Week go-ers with Suja juices, reiki (pictured!), meditation, acupuncture, and more.
Juice Press launched brand new nutrition bars in conjunction with Fashion Week and kept models satiated backstage at shows like Alexander Wang, Rag & Bone, and Diane von Furstenberg (where Dig Inn was also serving up nutritious meals!) with superfood snacks, juices, and smoothies.
(Photo: Juice Press)
Guided meditation group The Path hosted a special NYFW sunset meditation, led by Ally Bogard, on the terrace of a penthouse apartment in Manhattan.
(Photo: Carly Fekete)
The natural hair-care brand was backstage at the Erin Fetherston show creating soft, tousled waves with products like John Masters Sea Mist Sea Salt Spray with Lavender.
The launch party for the debut of Derek Lam’s collaborative collection with Athleta included a new kind of active runway: Instead of models, dancers from the Gallim Dance Company showed off the clothes as they ran and leapt on a slanted runway designed to resemble a track.
(Photo: Neilson Barnard/Getty Images via Athleta)
The singer debuted the Spring 2016 collection for her fitness fashion line Calia with a presentation at Fashion Week where models did yoga and dance poses instead of a catwalk strut.
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