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8 healthy New York Fashion Week moments, captured


ChiaraFashion Week (and fashion in general) has a reputation as a world filled with too many cigarettes, stick thin models, and glasses of champagne, and not enough healthy food choices, body types represented, or hours of sleep.

But with wellness culture on the up-and-up, more models and designers are taking a holistic approach to dealing with the week’s hectic schedule, like by relying on green smoothies and meditation instead of Red Bull and Xanax.

Want proof? We spied eight healthy moments from this season’s Fashion Week, wrapping up right now, that show super clear signs of wellness culture infiltrating the forward-thinking industry (that’s been a little behind on creating healthy habits).  —Jamie McKillop



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Sakara LifeSakara Life

Healthy, superfood-packed meal delivery service Sakara Life fueled Fashion Week insiders by feeding photography agency BFA, the Mara Hoffman and Rebecca Minkoff teams, and bloggers like Leandra Medine.




Serene Fashion WeekSerene Social

Urban women’s entrepreneur group Serene Social hosted a wellness lounge pop-up, in conjunction with Lululemon, to relax Fashion Week go-ers with Suja juices, reiki (pictured!), meditation, acupuncture, and more.



Juice PressJuice Press

Juice Press launched brand new nutrition bars in conjunction with Fashion Week and kept models satiated backstage at shows like Alexander Wang, Rag & Bone, and Diane von Furstenberg (where Dig Inn was also serving up nutritious meals!) with superfood snacks, juices, and smoothies.

(Photo: Juice Press)


The PathThe Path

Guided meditation group The Path hosted a special NYFW sunset meditation, led by Ally Bogard, on the terrace of a penthouse apartment in Manhattan.

(Photo: Carly Fekete)



Natural-leaning skin-care brand Jurlique prepped models’ skin backstage at shows like Rachel Comey and Ryan Roche with products like Jurlique Rosewater Balancing Mist and Jurlique Rose Love Balm.



Erin FetherstonJohn Masters Organics

The natural hair-care brand was backstage at the Erin Fetherston show creating soft, tousled waves with products like John Masters Sea Mist Sea Salt Spray with Lavender.




attends Derek Lam 10C Athleta launch party at Athleta's new Soho store on September 8, 2015 in New York City.Derek Lam 10C Athleta

The launch party for the debut of Derek Lam’s collaborative collection with Athleta included a new kind of active runway: Instead of models, dancers from the Gallim Dance Company showed off the clothes as they ran and leapt on a slanted runway designed to resemble a track.

(Photo: Neilson Barnard/Getty Images via Athleta)


CaliaCalia by Carrie Underwood

The singer debuted the Spring 2016 collection for her fitness fashion line Calia with a presentation at Fashion Week where models did yoga and dance poses instead of a catwalk strut.



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