If rocking mesh and skulls during a workout isn’t your thing, your fitness fashion day may have come.
The capsule, which launches January 16, is “a blend of materials and designs we know will flatter, partnered with the iconic patterns, color pops, and design accents like bows that everyone loves from Kate Spade,” says Beyond Yoga CEO Michelle Wahler, whose pieces have been a favorite of Gwyneth Paltrow and even sold on GOOP.
“Through many conversations, we learned that our customers enjoy a variety of fitness activities, including classes such as yoga, as part of their active lifestyle,” Kate Spade executive vice president and chief marketing officer Mary Beech says. “The result of this collaboration is a well-designed collection for not only the studio, but also for everyday life.” For the sophisticated girly girl, of course.
Ranging from $80 to $178, the limited-edition collection will be available at select stores, boutique studio locations, and each brands’ websites.
The complete lookbook has yet to be released, but you can expect loads of bright and high-quality fabrics that—despite their whimsical detail appearances—are made to handle the sweatiest of mat sessions. “Beyond Yoga has a decade of experience pursuing perfection in our cuts and fabrics,” Wahler adds.
The collab makes sense for Kate Spade and its fans tapping their sneaker-clad toes waiting for something to sweat in. “Both brands focus on a feminine sophistication but with a fresh playfulness,” Wahler adds. “Fashion is self-expression and can be fun and empowering—both lines appreciate that.” Plus a well-placed decorative flourish, apparently. —Jamie McKillop
For more information, visit beyondyoga.com
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(Photos: Beyond Yoga)
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