New Yorkers are spoiled when it comes to fitness fashion, but we’re starting to share the wealth.
Bandier, the activewear boutique with stores in Manhattan and Southampton, just launched an e-commerce site, joining the ranks of leading online destinations Carbon 38 and Net-A-Sporter. And it’s making a mark with selection of 50 curated brands, global shipping, an online magazine, and products exclusive to Bandier.com.
“The Southampton and Flatiron store have been such great successes,” owner Jennifer Bandier says. “People from all over the world vacation here, and ask us to open stores in Russia or Istanbul. This is the answer to all of that.”
The Flatiron boutique opened as a pop-up in November 2014 as a sister location to the original Southampton store, and it’s quickly become a go-to spot for the stylish, sweaty set. That’s largely thanks to Bandier’s and chief merchant Jayne Harkness’ knack for curating cool, indie designer labels. (Bandier is a former entertainment exec and Harkness is a pedigreed fashion alum with senior roles at Barneys Co-Op and Isaac Mizrahi.)
The site will stock the same chic in-store brands like Alala, Vimmia, Koral, Lucas Hugh, VPL, and Prism, in addition to pieces exclusive to Bandier.com by Human Performance Engineering, Candida Maria, Varley, and Ultracor—which are still rare enough that you’ll be the only one wearing them in your dance cardio class. For the moment.
As well as cute workout leggings, Bandier is using the platform to showcase an online magazine, called The B-Line. It will showcase talent in fashion, fitness, and music, with the first issue featuring a video look book staring American Ballet Theater dancers Gillian Murphy, Misty Copeland, Lauren Post and Stella Abrera. “I have to be really inspired to work out, it doesn’t come easily to me,” Bandier says. “That’s why music, and these women, are such a main focus of the magazine.”
And if you’d rather test out your leggings in a fitting room, Bandier says the Flatiron pop-up will transition to a permanent brick-and-mortar store this June, followed by national openings later this year. Better start making room in your closet. —Jamie McKillop
For more information, visit www.bandier.com
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