You May Also Like

eucalyptus in shower

Pinterest users are obsessed with eucalyptus in the shower right now—here’s why

Kylie Jenner athleisure

Kylie Jenner’s lip kits have officially reached sneaker head-level obsession

Why Mandy Moore stores face masks in the minibar

Mandy Moore stores this beauty product in her hotel minibar—here’s why

meghan markle

Meghan Markle’s white workout look is giving us major bride vibes

alison wu matcha travel hack

Alison Wu’s genius travel hack will give you frothy matcha on the go, no blender needed

Well+Good - Here's *exactly* the right order to apply your makeup, according to a pro

Here’s *exactly* the right order to apply your makeup, according to a pro

Supermodel Karlie Kloss stars in a Nike Women campaign


Nike is tapping athletes from the fashion world runway. Here's a sneak peek.
(Photo: Nike)
(Photo: Instagram @KarlieKloss)

In yet another example that fitness is infiltrating the fashion world, supermodel Karlie Kloss announced via Instagram today that she will star in an upcoming campaign with Nike Women.

Other models have collaborated with fitness fashion brands—Heidi Klum created a line for New Balance and Miranda Kerr was recently sporting Reebok Skyscape sneakers in ads. However, 21-year-old Kloss—whom you might just recognize from Victoria’s Secret and just about every runway and magazine editorial ever—might just be the first high-fashion model to appear in a major fitness fashion campaign.

She’s a great choice. Kloss is a fitness-scene fixture and is known to be a regular at ModelFit and SoulCycle. (She also designed a line of Karlie’s Kookies for desert-mecca Momofuku Milk Bar in Manhattan, using health-conscious ingredients like almond flour and gluten-free oats.)

But it’s a departure for Nike, a brand well known for featuring serious professional athletes, not women who rule the runways. Though it looks like that’s changing.

“Karlie Kloss is an athlete and young professional at the top of her field who represents the attitude and energy of young female athletes everywhere,” explains Nike spokesperson Joy Davis Fair. “She credits her fit and strong physique to her regular training….We think this is an inspirational photo shoot highlighting a notable female athlete that prioritizes a healthy lifestyle.”

In the shots she released on Instagram, Kloss looks powerful and driven, tagging the photos with phrases like “strongissexy” and “strongbodystrongmind.” Strong isn’t just the new skinny, it’s the new supermodel. —Jamie McKillop

Scroll down for more photos from the campaign:

(Photo: Instagram @KarlieKloss)
Kloss lunges with Nike Master Trainer Traci Copeland. (Photo: Instagram @KarlieKloss)
(Photo: Instagram @KarlieKloss)
(Photo: Instagram @KarlieKloss)

For more information, visit www.instagram.com/karliekloss

Loading More Posts...

You May Also Like

Why Mandy Moore stores face masks in the minibar

Mandy Moore stores this beauty product in her hotel minibar—here’s why

eucalyptus in shower

Pinterest users are obsessed with eucalyptus in the shower right now—here’s why

Well+Good - Here's *exactly* the right order to apply your makeup, according to a pro

Here’s *exactly* the right order to apply your makeup, according to a pro

Little Moon Fescue Sweatshirt ($75) cropped

The sweatshirt is officially a wardrobe staple—here’s the best way to wear it outside the gym

Kylie Jenner athleisure

Kylie Jenner’s lip kits have officially reached sneaker head-level obsession

nike air society podcast

Why supporting each other is the key to success, according to two women at the top of their fields