Tory Burch launches a stylish collection with Fitbit

The fashion designer—known for her shiny gold logos—just made wearing a fitness tracker a whole lot prettier.
Tory Burch, Fitbit bracelet
Now you can hide your Fitbit under a Tory Burch bracelet. (Photo:

Tory Burch—the fashion designer known for her shiny gold logos and ballet flats—is making sure your healthy workout life doesn’t interfere with your sense of style.

Today, the designer revealed her line of Tory-fied accessories to pair with Fitbit trackers. (They’re pretty cute, if we say so ourselves.) The collection includes a brass-metal bracelet ($195), a brass-metal necklace ($175), and printed bracelets ($38), emblazoned with “Ts” of course, all of which are available for pre-order. (Yes, you’ll have to wait a little longer to get the stylish goods in your hands.)

The Tory Burch for Fitbit printed bracelet (Photo:

In addition to the cost of the accessories, you’ll need to buy the Fitbit Flex tracker to go with them (about $100, if you don’t already have one). The pieces work together, like an iPhone and a blingy iPhone case.

Of course, many women have been blending bangles with their Jawbone or Nike Fuelband for a healthier version of arm candy. But these tracking products weren’t exactly designed to be worn with cocktail dresses or even Rag & Bone jeans. (Though, of course, proud fitness types do it anyway.)

And that’s where Burch comes in: “We’re thrilled to be partnering with Fitbit to offer a unique collection of accessories that transform the fitness tracker into a stylish piece of jewelry,” she says, in a launch press release.

Her jewelry approach could be good for women into tracking their healthy habits—but not at the expense of their personal style.

And while this is Burch’s first foray into the fitness world, it’s just the beginning—earlier this year she announced plans for an activewear line. Stay tuned to see if that collection is suitable to wear out for cocktails, too. —Molly Gallagher

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