You May Also Like

How do I clean my sneakers?

This is the *right* way to wash your sneakers, according to a pro athlete

sunscreen clothes stains

Why your sunscreen might be staining your clothes—and how to prevent it

Application sunscreen

Our fave derms’ guide to the new sunscreens that feel more like skin care than SPF

The self-tanner Hailey Baldwin uses

The non-toxic self-tanner Hailey Baldwin swears by for flawless, glowing skin

eucalyptus in shower

Pinterest users are obsessed with eucalyptus in the shower right now—here’s why

Oars & Alps men's skin-care

9 self-care Father’s Day gifts for guys (that you’ll want to snag yourself)

Urban Om: A new line of jewelry for the New York yogi


The latest jewelry line for the urban yogi considers both her style and her likely limited budget. How does it compare to pricier brands? See our Lust vs. Must.

urban om shop

Yoga lifestyle jewelry generally falls into two camps—the crunchy hippie or the lustworthy Jill Platner. But Urban Om, which just launched this month, understands the hip New York yogi, from her chic sense of style to her likely limited budget.

So we’re pairing the designs with other yoga-inspired brands with heftier price tags for a Lust vs. Must comparison.

“Urban Om is a little more edgy than most yoga jewelry,” says Selen Bayrak, the Brooklyn-based designer behind Selen Design, who melded her signature modern design ethos with her love of yoga to create the new collection. “There are no wooden beads.”

Instead, Bayrak uses pewter, an affordable material that has an aged, chic look. It’s like the exposed brick of jewelry. It’s also non-allergenic, and Bayrak uses synthetic vegan “leather” for pieces that include cords.

And her chunky designs incorporate yogic images like the tree of life, the lotus flower, and the buddha without overwhelming the modern aesthetic, i.e. you won’t need to keep it in your Kirtan-only drawer.

We chose three of our favorites for this Lust vs. Must:

BRACELET

Jill Platner Spring Bracelet ($1,550) vs. Urban Om Om Shanti Wrap Bracelet ($50)

You’ll have to splurge on the lustalicious Platner bracelet if you’re going to a gala, but the Om Shanti Wrap is great for day-to-day dressing up.

RING

Satya Heart of Lotus Ring ($154) vs. Urban Om Three Dimensional Lotus Ring ($45)

EARRINGS

Giant cocktail rings can be costly, and come in the size of saucers. Urban Om’s version of the lotus cocktail ring is pretty, not garish, and it’s a third of the price of Satya’s.

Rebecca Overmann’s Gilded Leaf Earrings ($350) vs. Urban Om Tree of Life Earrings ($40)

We’re seriously lusting after Overmann’s delicate dangling design, but Urban Om’s funky take on tree branches would add serious flair to a post-yoga brunch outfit.

Urban Om is sold online at www.etsy.com/urbanomshop and will be available at Wanderlust Vermont and at Bhakti Fest in 2012

Loading More Posts...

You May Also Like

surfer girl beauty

The surfer-girl approved beauty products to wear all summer long

sunscreen clothes stains

Why your sunscreen might be staining your clothes—and how to prevent it

vitamin e clog pores

One of the most commonly used beauty ingredients might be making you break out

Victoria Adrian own your summer

The street style uniform that helped this NYC cool girl nail her dream job

Armpit detox to control odor

New mask alert: This DIY treatment is for…your armpits

eucalyptus in shower

Pinterest users are obsessed with eucalyptus in the shower right now—here’s why