Fitness studios throughout the city have banded together to launch the first-ever "fitness week." Inspired by the idea of restaurant weeks, NYC studios are offering buy-one-get-one deals on both in-studio and virtual classes for the week of June 5 through June 12. Plans are in place to repeat the idea in Los Angeles and Toronto, then eventually overseas.
Co-founders Debra Strougo of Fitizens Holdings and Brian Chappon of CENTRED Wellness say it’s meant to help invigorate the fitness industry in the wake of the pandemic. Gyms and studios were hit hard by COVID: A 2021 report from the National Health and Fitness Alliance found that the industry lost $29.2 billion in revenue, and that 22 percent of gyms shut their doors for good.
Social distancing shifted much of the fitness industry online, which has in fact been empowering for some trainers and fitness entrepreneurs. But Strougo and Chappon still see a need for revitalization of local fitness scenes, and hope that hosting fitness weeks will help.
In New York, there are dozens of studios participating, including the likes of The Class, F45, The Bar Method, P.volve, SLT, and many more. Studios are spread throughout Manhattan, Brooklyn, Queens, and even the Hamptons. You can see the full list and a map view here.
Reservations open May 25. So if you’re in the area, peep what you want to sample, and get ready for a week of trying new things.
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