But the next time you stop by the retailer, make a detour to the beauty aisle—and be prepared for a surprise. Because Target has been brushing up its all-natural bona fides, stocking up on clean, affordable faves from Shea Moisture, Burt’s Bees, Yes To, and more.
Not only that, but in about 400 stores nationwide you’ll find a beauty concierge (that would be a brand-agnostic, beauty-fluent employee) to help you sort through the body lotions, cleansers, and lip balms. Think of it as a session with your therapist, if she wore way better makeup and could parse ingredient lists.
Read on for the 6 best natural beauty products you can get at Target right now.
1. The best shampoo
2. The best facial cleanser
3. The best face mask
4. The best body lotion
Weleda Skin Food, $12.49
5. The best mascara
6. Best lip balm
Originally posted August 1, 2016. Updated August 8, 2018.
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