Concealer just might be the makeup bag MVP. It’s the only item that can singlehandedly cover adult acne, hide dark under-eye circles, and immediately make your complexion look brighter, more well-rested, and all-around #flawless.
But with an endless number of cover-ups to choose from—powders, creams, liquids—it can be tough to know which is best suited for your unique needs. That’s why we at Well+Good happily tested the top-rated concealers from our favorite natural beauty brands, in an effort to determine which ones offer the most skin-boosting, long-lasting coverage for all skin types.
And if you’re clinging to your Nars or MAC standby thinking a cleaner option can’t do the job, don’t worry—we confirmed these power players are as effective as their chemical-laden peers.
Keep reading to see the best natural concealer options you can buy, according to the Well+Good team.
1. Alima Pure Cream Concealer, $28
I’m partial to cream concealers, and this one takes the cake. Whether you use your fingers or a sponge to apply, you’ll still get full coverage. My pimples were hidden out of sight—which is no easy feat—and a light swoop under my eyes made me look like I’d already chugged my morning coffee. Plus, it’s formulated with moisturizing avocado oil and shea butter so it nourishes as it plays cover-up. I’m dubbing this the best for breakouts, especially. —Rachel Lapidos, Beauty & Fitness Editor
If you’re looking for low-to-medium coverage in an easy-to-bring-everywhere tube, the Illusionist is ideal—and it’s especially adept at hiding dark under-eye circles. While it can be a bit tricky to blend, the finish would impress even Goldilocks: it’s not too dewy, not too matte. But the real perk with this product is that the twist-up applicator makes this product great for on-the-go touch-ups. —Katie Maguire, Associate Editor
3. Nu Evolution Camouflage Cream, $32
This concealer goes on like velvet—which is a real plus if, like me, you never leave the house without swiping concealer along your delicate but dark under-eye area (#genetics). It’s also incredibly lightweight; even with a few coats on, my skin felt like it could actually breathe—although that means for heavy-duty coverage, you might want to opt for a thicker option. —Rebecca Willa-Davis, Deputy Editor
4. RMS “Un” Cover-Up, $36
There’s a good reason this is a cult classic: After warming it up with your finger, RMS’s “Un” Cover-Up turns into a cream that has almost as much coverage as foundation. (Yes, it’s that good.) Redness? Covered up. Blemishes? Blurred. All-nighter under-eye darkness? Gone. Bonus: The rejuvenating formula has rosemary extract, which is a natural antibacterial that helps heal any pimples you’re covering up, making it the most multitasking concealer/foundation hybrid out there. —Rachel Lapidos, Beauty & Fitness Editor
This concealer is a great full-coverage liquid option that’s good at brightening. I was able to use it on a bare face for a fresh, natural look, and then layered it on top of foundation when I was getting ready for a weekend night out. What’s even more exciting is that it helps to de-puff and brighten as it conceals, thanks to standout ingredients like organic algae, coffee extract, and pomegranate. —Katie Maguire, Associate Editor
This smooth formula performed on all fronts. You’ve got to rub your finger into the pot to warm it before application, but once nice and creamy, it glides on for extra-buildable and blendable results. It did a great job covering up rogue zits and the redness around my nose, plus it provided a welcome moisture boost thanks to coconut and jojoba oils. Though—full disclosure—it did crease a little under my eyes, it’s nothing a quick swipe of the finger can’t fix. —Eva Medoff, Branded Content Editor
Originally posted January 11, 2017, updated March 3, 2020.
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