Done in the platform’s sophisticated editorial style that appears more “magazine lookbook” than “add-to-cart website,” the new cohesive and extensive Workout Wardrobe encompasses the entire spectrum of your active lifestyle. It’s divided into six sections to accommodate any boss babe’s activewear needs, from the boutique studio Class Addict to the Gym Bunny and even the No-Sweat Lady, who just wants to enjoy her avo toast in style.
“We took inspiration from the various ways women work out, because, honestly, everyone approaches fitness in their own unique way,” Moda Operandi’s general merchandise manager Elizabeth Leventhal said regarding the curated collection. “We focused on six different types of women and their workout personas, aiming to create an activewear wardrobe to fit her needs.”
As for where Moda Operandi and high fashion is headed next when it comes to activewear, Leventhal predicts “technical activewear mixed with fashion that has genuine function. Similar to this capsule, we’ll expect to see brands include technicality as part of their DNA. Fabrics that are anti-cellulite, retain shape, pieces that provide sun-block protection and chlorine resistance; as we advance in design, garments will be able to do even more for us.”
Basically, in the future, you might be able to swim in a Balenciaga tracksuit—fashionable and functional.
Peek through the high-fashion edit below.
shop the high fashion activewear
In other relevant athleisure-related news, Goop just launched its own activewear label and Nike had female designers reimagine its classic sneakers.
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