There are certain products you just can’t walk past in a store without turning into the heart-eyes emoji IRL. They’re the perfect mesh leggings, designer sneakers, and luxe skin-care essentials you’ve seen in influencer’s Instagram feeds. They’re the Birkin bags of fitness fashion and the beauty realm, and you, too, must have them ASAP.
And with the changing of seasons—just when your skin-care routine switches over to richer creams—comes a rollout of new it-products to make your skin radiant. Think multitasking palettes in flattering shades, the vibrant lipstick you need for fall, a foaming matcha-spirulina cleanser, and numerous other enviable skin-care and makeup products that you’re about to become obsessed with. Trust me, you’ll want to Marie Kondo your beauty bag in order to make room by the time you’re done reading this (and before they reach waitlist-status).
Keep scrolling for the 15 cult-fave beauty products you’ll want to *add to cart* immediately.
Australia’s a wellness hub in its own right, so whenever an Aussie brand announces a new product, your ears should perk up. The interesting thing about this cleanser is that it seems K-beauty inspired—it’s not your basic gel face wash. Its texture is gummy, so it feels like a semi-tacky Nickelodeon goo that removes gunk from your face as it gently exfoliates. Plus, it infuses your skin with antioxidants like the Australian kakadu plum and macadamia seed oil. Consider it the easiest way to make washing your face fun.
From celebrity facialist Ildi Pekar comes a juicy serum full of only interesting ingredients—like CBD oil, for starters (which is incredibly anti-inflammatory). It also has hyaluronic acid, probiotics, and vitamins C and B3, which all hydrate and nourish your skin’s barrier. All you’ll need are a couple of drops to feel your skin start to plump—it’s like hyaluronic acid on crack.
Founder Valerie Grandury was inspired to make this rich, green-packed cleanser after learning the local rituals surrounding tea ceremonies on a trip to Japan. It’s full of antioxidant-rich matcha and spirulina, along with nourishing honey and aloe vera for a radiance boost. But the best part? Thanks to baby foam and food-grade baking soda, the cleanser actually bubbles. It’s the oh-so satisfying healthy version of those sudsing face masks you’ve seen all over Instagram.
Sheena Yaitanes, the cool-girl chemist behind Kosas’ beloved, universally-flattering lipsticks, will released her own multitasking palette into the world on September 25. The bronzer-highlighter duo is made from a skin-boosting cream with marula, rosehip, and green tea oils that you can swipe on for a natural-looking glow. And the shades are buildable, so you can make your cheekbones as golden-brown and dewy as you like.
If you could turn the sensation of drinking a refreshing glass of iced tea into a toner, this would be the result. It’s infused with green tea, which provides the antioxidants, witch hazel and willow bark to fight oiliness and acne, and ginger root to soothe redness—and that’s all on top a jasmine flower water base. You’ll want this on hand at all times for a glow-inducing pick-me-up spritz.
Girl Undiscovered’s founders take inspo from their home continent of New Zealand, which is near to bursting with exotic skin-boosting ingredients. The brand stood out at this year’s Indie Beauty Expo with its three-piece collection—one piece of which is this nourishing facial oil. To add to its otherworldly effect, it’s even sold with a jar of crystals that you can use to create a DIY facial massage. With local Burmese thanaka bark extract, a natural antibacterial, kanuku honey (from New Zealand), and cold-pressed coconut oil, this elixir delivers a serious glow.
You’d think that full, comprehensive coverage from a foundation that’s also breathable is impossible—but it’s not. Antonym’s new liquid foundation manages to do both expertly, while also nourishing your complexion with hyaluronic acid, shea butter, and sunflower oil. The finish is matte and velvety, and I find that I barely need a concealer after slathering it on (which is a miracle, TBH).
This glow-inducing oil cleanser, handcrafted by a husband and wife in Austria, uses tamanu and sea buckthorn extracts to nourish. Whether you love or hate the elves on the label, there’s no debating the high-vibe energy this mix of ingredients creates.
Skin Owl Beauty Whip, $68
“Whip” is the perfect term to describe this uber-hydrating mask: It’s a creamy concoction that goes on light but leaves your skin velvety soft—like butter. Starring the antioxidant MVP macqui berry—Annie Tevelin’s long-searched-for mangosteen replacement—the Beauty Whip also works as an overnight treatment or a makeup primer. Along with the powerful fruit are jojoba oil, hyaluronic acid, and aloe vera for extra plumping finesse.
If you’re a fan of BB creams, this is your dream product. W3ll People’s latest creation is a finely executed tinted moisturizer that nourishes your skin with broccoli seed and coconut oil (and other botanical extracts) as it provides full coverage of any redness, pimples, or whatever else you’re looking to hide. Oh, and an added bonus? Thanks to zinc, it has SPF 30. No lie, it’s currently my most prized makeup possession.
Blue tansy has become an it ingredient (mostly for the color, I’m guessing). But it’s a super-rich, anti-inflammatory chamomile, and when served with a side of vitamin C-rich rosehip and seabuckthorn, my redness retreated and my pore size shrank—as did my time spent layering on products each night. What it delivered? Luminosity sans makeup. —Melisse Gelula
If you’ve ever been to Ojai Valley in California, you know how magical it is—and this indie brand’s line of scents is derived solely from the high-vibe locale. Juniper Berry’s an intoxicating blend of the plant, sandalwood, coffee, and petitgrain. The scent is totally unique and one spritz will (seemingly) transport you to the West Coast.
Ayuna Cream, $198
Don’t sleep on this breakout brand from this year’s Indie Beauty Expo—it’s a luxe, minimalist line that is all about aging well. From a co-founder that’s a vet of the spa industry, this gentle yet rejuvenating cream is full of phyto-peptides and plasmas from carrot, Arabian cotton, and pomegranate as well as centella (a longevity plant) and turmeric root. It’s light but feels ultra-hydrating as it plumps your complexion (and I love the freshly clean scent).
Just because it’s no longer beach weather doesn’t mean your tan has to go away. Fake it like you were just on a tropical weekend retreat with this vivid bronzing serum that doubles as a skin-care product—jojoba and sunflower seed oils help hydrate your skin. Since Suntegrity’s one of the masterminds behind natural SPF, you expect them to know what they’re doing when it comes to achieving a sunkissed-but-still-healthy look, and this doesn’t disappoint: It’s perfectly golden-brown with a shimmer of gold specks.
Nu Evolution’s not shy with their pigments. This bold maroon is the daring, semi-goth hue to rock this fall with your leather jacket-legging combo for a chic upgrade on your everyday look. The best part? Your pout will stay hydrated with the natural oils packed into the tube—think sunflower, jojoba, and castor oils. Pucker up.
Opt for one of these 10 robes to make your self-care game feel more luxurious while you slather on your new goodies. Also for your top shelf? These beauty supplements from Sephora to make you radiant from the inside out.
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