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Nike just launched a new collection—and it’s all millennial pink


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Photo: Instagram/@nikewoman
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Just when it looked like millennial pink’s spotlight might have dimmed in favor of another color of the moment, Nike swooshed in (get it?) to prove that the rosy hue is here to stay.

The activewear brand’s Chrome Blush collection debuted this week, and it’s just as dreamy as you’d expect—all 23 pieces, including sneakers, tanks, sports bras, sweatshirts, and shorts, are available in shades of pastel pink and gray. Leave it to the fitness giant to take the ultra-feminine athleisure trend to the next level.

Here are 12 pieces from Nike’s new Chrome Blush collection you’ll want to scoop up now.

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Two more ways to work millennial pink into your life: Try adding the pastel hue to your hair and living room