Indeed, down-there maintenance can be surprisingly, well, delicate, regardless of whether you’re going full-Brazilian or opting to keep things au natural.
Enter Laura Schubert, co-founder of Fur, the skin-care brand dedicated specifically to the pubic area. “When you think about your skin-care regimen and your hair, you have a daily ritual,” says Schubert, whose line (which she started with her sister and best friend) works for people who like to shave, wax, or keep things natural. “But the most important part of your body, that people spend serious time and sometimes money on, is not really talked about from a care perspective.”
For Fur, that means a three-piece line—whose signature product is an all-natural pubic hair oil—meant to get everything from inflammation to unruliness under control. But according to Schubert, there are other ways that you can treat your bikini line with some respect. (Or, at the very least, a bit of TLC.)
Read on for her expert tips on prepping and maintaining a flawless bikini area, no matter your grooming preferences.
1. Mind the wax
When it comes to your nether regions, all wax is not created equal—and you owe it to yourself to be a bit picky.
“The wax your aesthetician uses is very important, because the wrong wax increases your chance of ingrowns,” says Schubert. “High-quality, European hard wax and all-natural sugaring are your best bets.”
2. Apply an oil right away
Like, right away—as in, in the treatment room if you’re a waxer. “Steer clear of cortisones if you have sensitive skin or are pregnant,” advises Schubert, who adds that “quick-drying oils can revitalize the skin post-wax and remove any waxing residue.”
If you prefer the shaving route, Schubert suggests applying tea tree oil immediately after to prevent ingrowns and razor burn. Oils such as jojoba and grapeseed are also ideal for the pubic region, because they quickly absorb into skin and hair and soften both, without staining your clothes. But, warning: While coconut oil has so many uses, minimizing ingrown hairs isn’t one of them, Schubert says.
3. Don’t wax too frequently
According to Schubert, frequent waxing can lead to uneven skin tone and discoloration. “To minimize this, take a break from waxing when you can, and exfoliate and moisturize in between sessions,” she says.
Depending on how fast your hair grows, definitely wait about three to four weeks in between appointments, or until your hair is 1/4 inch long. And at some point during the year, consider forgoing waxing for a full two months to let your skin truly rest.
4. Shave near the end of your shower
Pulling out your razor at the right time can make all the difference when it comes to bikini line beauty. At the end of your shower, your hair and skin are the softest, making it prime time for shaving, says Schubert.
5. Opt for a single-blade razor
If you’re a shaver, invest in a sharp, single-blade razor. Yes, it’s kinda old school, but Schubert says it helps to prevent irritation and nicks. Turns out, when it comes to hair removal, “more is not always better,” she warns.
6. Be careful with sun exposure
If laser treatments are more your thing, be sure to avoid being directly in the sun for two weeks after a session. “This prevents hyper-pigmentation and sensitivity,” says Schubert. The same goes for spray tanning—it’s super important to give that delicate pubic area a bit of a break.
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