White, solely English-speaking people have been holding the wellness microphone in America for far too long. Whether you’re listening to a meditation on your phone, hitting up your local Pilates studio, or going to therapy, you’re probably accustomed to hearing the same types of voices on repeat. But in the wake of the Black Lives Matter movement’s resurgence in 2020, wellness-focused platforms are reaching traditionally underserved communities by increasing the racial diversity of their instructors and experts and making their services available in languages other than English.As a result, these well-being-focused apps, services, and courses will be folding new audiences into the conversation about what it means to be well (because “easy listening” doesn’t mean the same thing to everyone).
Many fitness, well-being, and therapy-centered apps began prioritizing language and voice diversity in recent years to reach a larger group of listeners. Since Spanish is the second most common language spoken in the U.S. after English (almost 14 percent of Americans speak it at home), and the Latinx community (many of whom are Spanish speakers) accounts for 11 percent of economic buying power in the U.S., many wellness platforms have added offerings in this language to their rosters.