The latest destination on the docket for wellness travel isn’t so much a place as it is a dimension—a celestial one, that is. Hotels, resorts, and trip-planning companies are launching programming designed around the moon and stars, from astrology and tarot readings to events inspired by lunar phases and planetary transits to astronomer-led stargazing. Straying far out from the standard wellness-resort fare, these offerings are expanding the definition of wellness travel to reflect rising interest in psychic services, a market that, in the U.S., grew by 2.6 percent in 2021 and is now valued at $2.2 billion. As demand for wellness travel experiences also continues to skyrocket, cosmic programming will expand in scope, granting wellness tourism a new aura of spirituality.
Leading the journey to the stars are destinations that are traditionally popular among wellness-minded travelers from the U.S., like Arizona, California, and Hawaii, as well as Mexico and the Caribbean. During the Mercury retrograde transit this fall, for instance, L’Auberge de Sedona launched its “Retrograde Reset” program, which combined several restorative offerings—like a turquoise and sage hydration treatment, sound healing, and a hike through Sedona’s sought-after spiritual vortices—to “offer visitors peace, calm, and mental clarity during such a hectic time,” says Katrina Schubert, L’Auberge de Sedona area director of marketing and revenue management. It received such a warm welcome, the resort plans to offer it during every Mercury retrograde transit in 2023.