All day, every day most of your time is not your own. Your boss needs you to finish that project ASAP. Your mom wants to Facetime. Your SO wants to know what you want for dinner. Even when your attention is spent responding toÂ people you love, sometimes a girl needs a minute to focus on herself. Well, how about 30?
The events are designed so that meditators of every level leave feeling more relaxed and centered.
From August 9 to 13, Athleta is hostingÂ free 30-minute meditation events at every single location across the country. (That’s 133, if you’re keeping count.) Â Whether you’re a seasoned pro at sitting still for half an hour or the very idea of itÂ freaks you out, the events are designed so that meditators of every level leave feeling more relaxed and centered. It’s part of the brand’s “Permission To Pause” campaign, launched to remind women of the importance of self-care and taking a little time for themselvesâtimed with the release of Athleta’s new Restore collectionÂ (AKA super soft and sustainableÂ loungewear that practically begs for a littleÂ hygge-time.)
Shopping for cozy clothes andÂ meditating for 30 minutes sounds like the ultimate self-love break. And it’s a great excuse to put your inbox, your texts, and your incoming callsÂ on mute and say, “See ya, smartphone”âif only for half an hour. (Baby steps.)