Stories from Career Advice

The Former “DKNY PR Girl” on Her Toughest Workout yet, Tapping Creativity, and More

Sarah Sarway

Sarah SarwayJanuary 17, 2016

aliza licht

Welcome to Wellness Confidential, our quick-fire interview series where we ask hard-hitting (okay, entertaining) wellness questions, lightning round-style.

This week we’re quizzing Aliza Licht, who became a social media sensation as “DKNY PR Girl” during her days as Donna Karan’s top PR exec—before branching out as a self-help author with Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media.     

Most people probably don’t know this about me, but: I dye my own hair and I majored in neurobiology and physiology.

The one place I’d never wear yoga pants: Let me rephrase this. The ONLY place I would wear yoga pants to is to Core Fusion at Exhale Spa!

The one wellness trend you’ll never see me try: I tried a green juice cleanse once. I lasted three hours. I almost died. No, really I did.

My most memorable sweaty moment is: Barry’s Bootcamp. I almost died there too.

If sugar was a superfood, my diet would consist of: Candy corns, cherry licorice bites, and yogurt pretzels.

I never make a smoothie without adding: Strawberries, blueberries, and bananas.

If I were a fruit or vegetable, I’d be: Pineapple. I am generally sweet but if you push me the wrong way I will get tart.

My go-to spot for date night with my BF/GF/BFFs: I love hotel bars. The Four Seasons, The Loews Regency, The Mark, you name it. If it’s a chic hotel bar in New York City, I’ve been there.

My mantra of the moment: Explore new adventures in creativity.

Where I go when I need to be alone: As a mother of two, I am never alone! I would love to know what that feels like.

Looking to explore new adventures in creativity yourself? These high-vibe healing amulets could help.

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