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Trader Joe’s is rationing its cauliflower rice—here’s why


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Photo: Stocksy/Helen Rushbrook

How did cauliflower go from being broccoli’s weird cousin that you see once a year at family reunions to the shining star of the wellness world? There’s now cauliflower pizza crust, cauli-infused smoothies, and of course, that gluten-free game-changer, cauliflower rice—which just might be too popular. At Trader Joe’s, that is. 

The organic-on-a-budget mecca has started capping sales of its cauli rice bags to two per customer at select locations.

Because of the increasingly high demand, the organic-on-a-budget mecca has started capping sales of its cauli rice bags to two per customer at select locations. 

The good news is: This isn’t a national thing. While most stores have a policy of only putting two bags on hold at a time, they won’t limit you going all-out on the bagged cauli goods once you’re in the store. Other stores—in South Orange, NJ, and Fairfield, CT—do have limits in place. A representative at the South Orange location confirmed that customers can only buy two a day, while a spokesperson at the Fairfield location said that although there is a cap, they’re not actively enforcing it.

In other words, there’s no need to panic yet. But it’s another sign that this carb-replacing craze is far from over. So, may the cauli odds be ever in your favor. (And when in doubt, make your own!)

Heading to TJ’s this week? The supermarket’s aisles have a few new noteworthy finds—don’t miss the avocado yogurt and the turmeric chocolate.

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