Amazon’s new skin-care line is chock-full of the buzziest ingredients around


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Photo: Amazon

Whether you’re looking for a $7 facial toner or the best damn vitamin C serum money can buy, Amazon has got you covered. From luxury skin care to budget beauty buys, there is very little that you can’t find on the site.  Except, that is, for a line of ingredient-forward, affordable beauty products created by Amazon itself. Well, that’s about to change, because as of today Amazon is launching its very own line of clean skin-care products.

Called Belei, the 12-SKU line is free of parabens, phthalates, sulfates, and fragrance, and none of the products are tested on animals. In addition to being void of all the stuff you don’t want in your skin-care products, Belei is formulated with the buzzy ingredients that dominate most of our beauty cabinets, like retinol, hyaluronic acid, and vitamin C. Featuring everything from a Charcoal Balancing Mask ($18) to a Triple-Peptide Eye Cream ($22), the brand has pretty much everything you’d need to revamp your entire routine.

amazon skincare line
Photo: Amazon

“Our goal is to help customers spend less time and money searching for the right skin-care solutions,” says Kara Trousdale, head of beauty for private brands on Amazon.com. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.” Belei’s products target acne, dark spots, fine lines, and dehydration—AKA all of the things I curse my face for on a daily basis.

The full line goes on sale on today, Wednesday, March 20th on—where else?—Amazon.com. And yes, it is available on Prime.

Amazon also recently launched a line of five-minute face masks that we can’t get enough of. Plus, this $8 (all natural) Amazon buy is the only thing you’ll ever need to fight off chapped lips once and for all. 

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