You May Also Like

Blue Apron's meal kits to hit grocery stores

Blue Apron is set to join the in-store meal-kit craze to make your dinner prep way easier

Apothic Wines created cold-brew-infused red wine

Cold-brew-infused red wine is here to give you double the antioxidant buzz

Being physically fit now might ward off dementia

Another reason to become a workout warrior? It could lower your risk of dementia, study finds

Sleep tips for Sleep Awareness Week

5 ways to get your best night of rest ever, in honor of Sleep Awareness Week

Victoria Beckham is launching a skin-care line

You’ll soon be able to slather on serums from a skin-care line by Victoria Beckham

Kelly Ripa on Anna Kaiser's intense abs exercise

Kelly Ripa swears by this abs exercise from Anna Kaiser for a full-body burn

Bandier’s new Flatiron store is also a fitness studio and a music venue

DSC_0005_tYou can now stock up on high-waisted leggings without leaving your dance cardio class.

Expanding fitness fashion boutique Bandier recently moved its Flatiron shop into a Fifth Avenue Manhattan flagship, where it will soon be operating much more than an athleisure destination—it has a dedicated (and splashy) workout studio featuring classes with top brands and instructors and a space for musical performances.

Yes, you can book your workouts and, soon, check out a new band where you score your sweet printed leggings.

“My goal is to create community and to provide customers with a unique, exciting experience at Bandier,” says founder Jennifer Bandier, who has serious music industry cred (including managing the band TLC before getting into fashion). “You can now spend all day at the store—you can shop, take fitness classes, and spend time in our lounge where we will have different pop-up experiences and music programming.”

Of course, athleisure retailers like Lululemon have been hosting in-store workout classes and events for a long time, but typically they take place among the clothing racks (which are pushed to the side) and are less frequent and typically free. Athleta expanded that model recently when it opened a dedicated fitness studio beneath its Flatiron store, but even there, classes are free. Bandier is taking the concept to the next level by essentially allowing the fitness brands to operate their businesses in the space.

And it could be a concept that grows quickly, given the pace of the brand’s upcoming expansions. An Upper East Side store opened in December, and, big news, they’ll open in Los Angeles this year. “We are opening four new stores in 2016 and will consider replicating the flagship model in key cities,” Bandier says.

Here’s what you need to know about the New York City flagship, now:


From Nesh to Nike

The ground floor is the store, stocked with a curated selection of cool pieces from all of the top athleisure brands, like Alala, Olympia, Michi, and countless others. Wild leggings are in the back by the fitting rooms, FYI, and there’s a nice selection of super stylish Nike kicks, plus some modern couches in the middle of the action for lounging.

A stairwell in the back left corner of the boutique is painted with some very colorful, graffiti-like hearts, by artist James Goldcrown, and it leads you to…

DSC_0059_tMusic on the Mezzanine

Halfway up the stairs, you reach a landing, which is where the music part of the equation comes in. “All of our stores have listening stations, but we decided to use the mezzanine area of the flagship to create an immersive music experience with programming and events,” explains Bandier. “We will host monthly Bandier Sessions, featuring live performances from emerging artists.”

DSC_0056_7_tStudio B

The top floor is home to the super impressive Studio B, a spacious workout studio with room for about 75 sweaty class-goers. One wall is all mirrors, another features inspirational quotes painted by Nick Onken, and floor-to-ceiling windows form the third, which looks out over Fifth Avenue. There’s a bathroom and two small changing rooms with lockers.

Bandier expects to host four to give classes per day, with a current line-up that includes Nicole Winhoffer’s NW Method, popular SoulCycle instructor Akin Akman doing his own Akin’s Army thing, Yoga for Bad People flow classes, and IntenSati. Each fitness instructor or brand will charge their own rates for classes (and they’ll each use their own sites for booking).

There’s a cherry on top: Studio B challenges that reward you for attending classes with store discounts. You may have to start closing your eyes at the bottom of the stairs to keep your Lycra obsession in check. —Lisa Elaine Held

Athleisure is heating up. Read about the brick-and-mortar battle to become the next big thing in fitness fashion, next.