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Goop’s new athleisure line wants your activewear drawer to be fashion-forward


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Photo: Goop

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Now that your arsenal of activewear is basically one and the same with your everyday, everywhere wardrobe, it’s never been more crucial for your pieces to work as seamlessly in a barre studio as they do on a matcha date or at a fancy dinner. And as the line between activewear, athleisure, and ready-to-wear continues to blur, brands are finding clever ways to expand while still respecting workout-wear’s top priority being function. It’s in this vein that Gwyneth Paltrow’s goop launched its new activewear line, G. Sport.

“We designed G. Sport with the goal of providing women with mix-and-match performance pieces that are simultaneously technical, comfortable, and fashion-centric.” —Gwyneth Paltrow, goop CEO

“We designed G. Sport with the goal of providing women with mix-and-match performance pieces that are simultaneously technical, comfortable, and fashion-centric,” Paltrow said in a release regarding the three-part collection, the first of which launched over the weekend.

This first installment features seven versatile navy pieces ranging in price between $70 and $110, which is pretty standard for middle-tier brands. Here are three pieces I’d actually like to be caught in post-boxing class.

Peruse the G. Sport products below.

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Accessorize your athleisure pieces with a feminist pin and a French-inspired beret.  

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