Lululemon to open in New York’s fitness-obsessed Flatiron District

Lululemon Madison Ave. (Photo: Lisa Elaine Held for Well+Good)
Lululemon Flatiron District
Lululemon Madison Ave. (Photo: Lisa Elaine Held for Well+Good)

According to real estate pub The Real Deal, Lululemon just signed a lease for a nearly 16,000-square-foot space on Fifth Avenue at 17th Street, in the Flatiron District.

The deal comes after the recent opening of the brand’s first men’s store in Soho, in November, and the news that it will open a smaller store in the shopping complex Brookfield Place, near 1 World Trade Center, soon.

But an opening in the Flatiron is especially significant because it will place the yoga pant mega-brand on what is quickly becoming “Athleisure Row” (yup, that’s what we’re calling it), within blocks of Athleta, GapFit, Nike, and New Balance.

Not to mention the high concentration of workout spots in the neighborhood (which we dubbed the “Fitness District” because it so is), growing denser by the day. The question is: How will Lululemon possibly pick ambassadors with about a million star trainers teaching nearby? —Lisa Elaine Held

For more information, visit

Loading More Posts...

You May Also Like

beauty lobbying personal care products safety act

What I learned from lobbying for safer cosmetics in Washington—and what’s at stake for you

what i learned from a $3,000 facial

What I learned from getting a $3,000 facial

Target's swimwear campaign is un-retouched

Target’s unretouched swimwear campaign wants you to have some body-positive fun in the sun


These are the 7 buzziest fragrances for spring and beyond

Knix's new wireless sports bra for D+ women

A bra brand beloved by women with D-cup-and-up boobs just released a new, sporty option

Ruth Bader Ginsburg's scrunchie collection

OG scrunchie style icon Ruth Bader Ginsburg says the best ones come from *this* European country