The hybrid CrossFit-HIIT-yoga studio has brought on Camille LeBlanc-Bazinet—2014’s CrossFit Games winner—as its director of programming. The 27-year-old Canadian will not only be bringing what ICE NYC founder Izzy Levy describes as her “fun-loving, lighthearted, affable” personality to the otherwise grueling workout, but will also have a hand in shaping a unique program for members.
But don’t let the “fittest woman on Earth” title intimidate you: Her plan is to offer a three-tier system that addresses the needs of a wide-range of abilities, from kettlebell swinging newbies to advanced athletes. “Preparing the coach with well-planned scaling options for each class is our solution to differentiate ourselves from already existing CrossFit programs,” explains Leblanc-Bazinet. “This will give myself—a CrossFit games athlete—and my grandmother the same relative stimulus.” Notice how she said relative.
It’s not the first time that a CrossFit gym has brought in a big-name—CrossFit Union Square tapped Annie Thorisdottir, who won the CrossFit Games in 2011 and 2012. But Leblanc-Bazinet’s presence certainly elevates ICE NYC above the average box. (The luxe boutique studio’s spa-like design, laundry service, and private label cold-pressed juices also helps with that.)
As for the mat-toting women there for the Melt Yoga classes? They may soon be medicine ball and battle rope converts, too. “I started my CrossFit journey with a feeling of exhilaration; I want to share that,” says Leblanc-Bazinet. “The idea of helping others to feel that great sense of accomplishment at the end of a workout excites me.” —Rebecca Willa Davis
That’s not the only way new studios are getting a leg-up: ClassPass is now helping finance expansions…
(Photo: Vincent Ellwood)
93 Worth St., between Church St. and Broadway, Tribeca, ice-nyc.com