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Exclusive: This matcha wants you to sip your way to healthy, glowy skin and hair


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Photo: Molly Cranna

You already love matcha for its anti-inflammatory and energy-boosting benefits, but your next cup could pack an even more powerful punch: Panatea is taking its popular single-serve instant packets up a notch to launch the first-ever matcha latte product that’s fortified with biotin.

GLOW comes in a matcha vanilla latte flavor and is made with an oat-milk powder that makes the finished product super creamy. You can dissolve in water or frothy nut milk at hot or cold temps for a healthy on-the-go beverage. And with only 30 calories and 3 grams of sugar per pack, it tastes like a treat that’s likely healthier than other common coffee-shop indulgences (hi, PSL).

“People wanted instant matcha products that were enhanced with other functional benefits. GLOW is fortified with biotin, so it’s really great for hair, skin, and nail health.” —David Mandelbaum, Panatea co-founder and CEO

Panatea co-founder and CEO said when the company listened to customers, it was clear they “wanted instant matcha products that were enhanced with other functional benefits. GLOW is fortified with biotin, so it’s really great for hair, skin, and nail health. It also has some chlorella, for detoxifying properties.”

Anyone who’s ever whisked up a ceremonial-grade cup o’ green in the morning knows how much effort that can take, so having an option that’s this convenient—with even more flavor!—is pretty noteworthy. The founders aimed to ensure matcha lovers could enjoy the power of the superfood, no matter where they are or how much time they have.

“We all try to live healthy lifestyles, but at the end of the day, you still want it to taste good. This product has all the functional benefits, but it’s also a luxurious indulgence.” —Jessica Lloyd, Panatea co-founder and COO

“Matcha lattes are the best-sellers at a lot of our food-service café partners, so we wanted to make that approachable to someone making it at home—especially for consumers who don’t have easy access,” says Panatea co-founder and COO Jessica Lloyd. “We all try to live healthy lifestyles, but at the end of the day, you still want it to taste good. This product has all the functional benefits, but it’s also a luxurious indulgence.”

So, pull on your cozy socks, find a cuddly blanket, and sip it up all season long. And since Mandelbaum hints at additional functional matcha products in the pipeline, you may have more benefits-rich beverage varieties to choose from sooner than you think.

Are you drinking the right kind of matcha? Also, here are 33 ways to enjoy the superfood straight out of your teacup.

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