Finding natural beauty products was not always the walk in the park—er, Costco aisle—that it is now. At some point in the not-so-distant past, you were relegated to speciality stores and just a handful of brands. But as natural skin care and makeup continue to move further and further into the mainstream, even Target and Walmart have become veritable meccas for the stuff.
But now there’s a new predicament: Due to expanded options, a quick stop by (or digital peruse through) Target’s beauty aisle can feel overwhelming. Enter Well+Good Associate Beauty Editor Rachel Lapidos! In the video below, she picks eight buzzy natural-beauty products from the mega store for you to try.
Shopping for someone else? Here’s what to get the beauty buff in your life and how Chrissy Teigen’s facialist would spend $100 on skin-care products.