You’ll soon be able to get your Impossible Burger fix at the grocery store


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Ever since I took my very first bite out of an Impossible Burger, I’ve been hooked. I basically plan my meals around the pinpoints on its location map. And there’s a lot of ’em: Once only served at Momofuku Nishi in New York City, the plant-based patties are now available at more than 5,000 restaurants across all 50 states (including White Castle!), not to mention 100 more around the world. Its already-impressive reach is about to get even broader, though, because the Impossible Burger is now coming to grocery stores.

Following in the steps of its competitor, the Beyond Burger—which has been sold in retail since 2016—Impossible Foods just announced consumers can start stocking up their supermarket carts with Impossible Burgers starting in 2019. And, not surprisingly, the option has been highly requested. “By far the number-one message from fans on social media is, ‘When will I be able to buy and cook the Impossible Burger at home?'” said Patrick Brown, MD, Impossible Foods’ CEO and founder, in a press release. “We can’t wait until home chefs experience the magic and delight of the first plant-based meat that actually cooks and tastes like meat from animals—without any compromise.”

While this news is exciting, there’s currently no further details about the next chapter of the “bleeding burger” or how it’s going to be sold. The Beyond Burger can be found everywhere from Whole Foods to Target and is stocked right in the meat section alongside the real thing, as well as with the other frozen veggie burgers, so that’s always a possibility. Either way, it’s just making it even easier for vegetarians, vegans, and anyone who wants to cut down their meat consumption to get their fix. Let the countdown begin.

These are the five tastiest (and healthiest!) frozen veggie burgers. Or, make this mushroom-beet-quinoa veggie burger right in the comfort of your own home.

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