Cueing up a workout video in your living room is a super-easy way to squeeze a sweat sesh in to an overly packed schedule (just ask Busy Philipps). Or better yet, Jane Fonda. Given that it’s throwback Thursday, it seems fitting that theÂ once leggings-and-leotard-clad actress, who was the faces of the ’80s at-home fitness revolution, is the muse for a new generation of healthy gals looking to make it easy and fun to tone on demand through a new digital fitness streaming platform, ObÃ©, (pronounced âobeyâ), which launches today.
According to its founders, Ashley Mills and Mark Mullett, ObÃ©, is an acronym for âOur Body Electric.” And like the neon pastel backdrop of its live studio, the workouts it’s offering are lit. Think: the colorful vibes of your momâs dance aerobics tapes meets the top trainers and workouts on the New York City fitness scene.
Like the neon pastel backdrop of its live studio, the workouts it’s offering are lit.
The new digital streaming platform will offer six hours of live streaming workouts every day, broadcast from a studio set in Brooklyn, taught by notable NYC-based trainers like Project by Equinox and Studio Bâs, Megan Roup. Subscribers pay $27 per month for access to exercises via the website or the ObÃ© app. Class options range from cardio to toning to flexibility. To put that into perspective, one class with Megan Roup IRL will set you back $35.
All of the signature workout videos run 28 minutesâexcept for a select number of shorter “Express” ones that’ll be available on demand and focus on either cardio (Sweat), strength and speed (Define), or stretching and flexibility (Flow). The workouts require either no or optional basic equipment like light handheld weights or a yoga mat.
Unlike many other digital fitness platforms out thereâthe full workouts wonât be available in a library and you can only access them when theyâre live. And to mimic the IRL class experience even moreâyou can âreserveâ a spot in the ObÃ© classes online or in the app so you can add it to your calendar, like you would a class at a studio. Why? âThereâs something from a psychological perspective about showing up thatâs really important,â says Mills. âWeâre all about showing up and the live [element] is super crucial for that. The instructors even do shoutouts during class, which makes people a little more confident about what theyâre doing at home.” Another Fonda-approved way to up the “you-got-this” vibes in your living room? A bodysuit.