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Hershey’s is getting healthy by acquiring your go-to popcorn brand


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Photo: Stocksy/Vera Lair

Skinny Pop, the beloved on-the-go healthy snack brand that prides itself on using no artificial ingredients, flavors, or preservatives—is being acquired by the Hershey Company, the candy bar giant.

According to USA Today, Skinny Pop’s producer, Amplify Snack Brands, and Hershey’s made the deal yesterday—and just like with Topo Chico and RXBar‘s recent headline-making acquisitions by big brands, the $920 million sale probably means you’ll soon be seeing a lot more of the popcorn brand on store shelves. Big players in the food industry are working hard to make their way into the healthy snack aisle, and buying smaller, health-minded start-ups is a great way to do it.

“The acquisition of Amplify and its product portfolio is an important step in our journey to becoming an innovative snacking powerhouse as together it will enable us to bring scale and category management capabilities to a key sub-segment of the warehouse snack aisle.” —Michele Buck, Hershey’s CEO

“The acquisition of Amplify and its product portfolio is an important step in our journey to becoming an innovative snacking powerhouse as together it will enable us to bring scale and category management capabilities to a key sub-segment of the warehouse snack aisle,” said Hershey’s CEO Michele Buck in a statement.

The deal also includes Amplify’s other brands—Paqui, Oatmega, and Tyrrells—so prepare for healthy-snacking overload.

Models can’t get enough of these tasty snacks. Or, grab some of these healthy picks for the office.

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