Well+Good is your healthiest relationship, hooking you up with the best, most interesting things/people/leggings in wellness. And nothing gets at this concept better than the plus sign in our logo.
Inside this plus sign, which acts like a gallery window, we showcase the most exciting, transformative trends and ideas that add wellness to your life. This week on The Plus Factor, we’re focused on Well+Good’s 4th annual Fitness Biathlon, a super special event that brings together Well+Good readers and the hottest workout studios for one super-sweaty day.
Every fall, there’s an event that takes over the city of Manhattan—no, we’re not talking about the New York City Marathon, but close.
It’s Well+Good’s Annual Fitness Biathlon, which took place across the city this past Saturday, October 22. For the 4th year straight, Well+Good readers took on the endorphin-fueled challenge of attending two back-to-back classes at the city’s most popular fitness studios (think spin then barre), and all ticket sales went to an amazing charity.
This year was Well+Good’s biggest Biathlon yet, with over 800 participants and 51 top fitness studios taking part across the city—like Tone House, Row House, and Barre3 to Y7, Shadowbox, 305 Fitness, and more—rowers and bikes and heavy bags, oh my!
The Fitness Biathlon is major day in the boutique fitness world—one that brings Well+Good readers together IRL for a serious fitness challenge—as well as so many of the innovative studios that make up the city’s amazing fitness scene.
“Many people could ask why we all partner up with competitors, but we don’t see it that way,” explains Ruth Zukerman, co-founder and creative director of mega-brand Flywheel. “We are all partners in the same journey of raising the awareness of boutique fitness and health across America and beyond—plus, it’s super fun!”
And more studios and readers than ever joined in on the fun. “Year one, there were three partner studios in the Fitness Biathlon—this year there were over 50,” Well+Good co-founder Alexia Brue explains. “So the growth of the Fitness Biathlon is not only a testament to the exploding fitness scene, but also to people’s desire to give back while tackling the challenge of two back-to-back fitness classes.”
This year’s partnering charity, Young Survival Coalition (YSC), is perfectly aligned with our purpose—it raises awareness and money for women under 40 who are diagnosed with breast cancer—and the event raised over $28,000 for the incredible cause. (Well+Good is donating 100 percent of Biathlon-ticket proceeds to YSC.)
Of course, it’s also about working out with all of our amazing readers—the people who inspire us to find the next sweet potato toast or superstar fitness instructor. This year, our team had so much fun meeting and sweating it out with all our incredible readers, who were seriously decked out in their cutest leggings and sports bras for the big day.
And we couldn’t have pulled it off without our amazing partner Sweaty Betty—who outfitted team W+G and all the studio instructors in must-have activewear—as well as Degree and Vega, who served up all the goods to keep participants fresh and fueled.
If you couldn’t swing a last-minute trip to New York this weekend—two of our readers even road-tripped all from New Orleans!—let our city-wide workout event inspire you no matter where you are.
Scroll down to see the serious sweaty magic that occurred at the 4th Annual Fitness Biathlon—and gear up for next year’s!
The calm before the storm at Shadowbox!
All of the studios (like 305 above) were decked out and ready for the big day thanks to the Degree Dry Spray Refresh Station, which kept participants fresh (even through two seriously tough workouts).
Personalized W+G sweatbands for keeping your brow dry and your eyes on the prize.
Check out the #FitnessBiathlon hashtag for even more double taps for double workouts—there are over 500 sweaty and fun posts on Instagram!
Some TRX went down at Flex Studios…
Across town, game faces were on during Shadowbox with Jess Sims.
While downtown, participants got the ultimate cathartic workout during The Class by Taryn Toomey at Sweaty Betty’s in-house studio.
The Vega team blended up energizing smoothies all day long, courtesy of their super-boosting plant-based protein powder.
All smiles halfway through the Biathlon!
One down, one to go as the participants race down Fifth Avenue to their next studio.
But not too quick for us! We still captured their super-chic Sweaty Betty leggings on the way.
YG instructors Katherine Greiner and Nina Koulogeorge got ready to amp up the energy during a dance cardio-and-sculpt class.
Two readers showed off their fierce skills at Overthrow Boxing Club.
Meanwhile, Hannah Bornstein kept the team long and lean during Pilates at Flex Studios.
Well+Good team member Ella Dove passed out hydrating WellWell watermelon juice to the thirsty (and happy) crowd post-workout.
Finally, swag bag time!
Sweaty Betty’s CEO, Erika Serow, and Well+Good’s co-founder, Alexia Brue, showed off the super-chic, rose-gold gift bags!
The crew finished the day off with a celebratory cheers with Vega smoothies.
Some super-fit readers posed after their YogaCHARGED power-yoga class at The Movement.
The post-Biathlon crowd at Swerve. Big thanks to everyone who participated this year!
Temperatures may be dropping, but your workout routine is heating up! Check out our Fall Fitness Preview, your guide to having your healthiest fall yet.