Editors’ picks: March’s best natural beauty launches

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Photo: Stocksy; Design: Jenna Cantagallo
Who’s ready for spring? Don’t be surprised if your skin or hair raised their hands. Luckily, March’s beauty launches are all about springing forward, whether it’s with the help of a rejuvenating lemon-salt scrub, a collagen-boosting gel cream, a bold (and totally natural!) lipstick, and more.

And while it’s not quite the same as a spring break adventure, these products feature a range of exotic ingredients (Turkish rose oil, Italian extra-virgin olive oil, Korean red ginseng) that will help transport you beyond your bathroom, at the very least.

Plus, you’ll definitely get a few selfie-worthy moments out of it—we found a skin-hydrating face mask that looks so silly on, it’s impossible to not share on Snapchat.

Scroll down to see the 12 new natural beauty products we’ve deemed the best for slathering, misting, and dabbing on this month.

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Photo: Meow Meow Tweet

Meow Meow Tweet Face + Body Cream, $28

What Hudson Valley-based (and totally vegan) brand Meow Meow Tweet does best is create ultra-simple but wonderfully effective products, and this new all-in-one face and body cream is no exception. Formulated with a bunch of insanely hydrating oils like tamanu, rosehip, sunflower, and pumpkin seed, plus shea and mango seed butters, it’s great for extra-thirsty skin still recovering from cold winter days. Bonus points for the fact that it’s intended for both face and body, making it an excellent multitasking cream to keep in your travel bag. And you can even use it as a makeup remover too!

Photo: Osmia

Osmia Organics Nectar Vital Rose Drops, $98

When someone says, “Here’s a product that will make your already amazing face moisturizer even more effective,” you don’t turn it down. Such is the case with Osmia’s gorgeous new organic serum. Made with only eight ingredients (with prickly pear seed oil, safflower oil, and rosehip oil rounding things out), this formula is specifically intended to play well with your other products. Add three to four drops to your usual face cream and watch your face get glowier almost overnight. Plus, the aromatherapeutic combination of rose, sandalwood, and jasmine essential oils means that this serum doubles as a pretty perfect summer scent too.

Photo: African Botanics

African Botanics Fleurs d’Afrique Intensive Recovery Oil, $250

While there’s no question that this product is a serious splurge, it just might be worth it. Made with ultra-high-quality ingredients like retinol, jasmine grandiflorum (hand-picked at dusk, natch) plus antioxidant CoQ10, regenerating immortelle flower and oils high in all the essential omegas, this face oil is ridiculously effective. If you have issues with fine lines, scarring, inflammation, chronic dryness, or hormonal imbalances, this might be your holy grail. Just use it sparingly to help make it last; a few drops go a long way.

Photo: Cult Beauty

Skin Owl Neck+, $68

Skin Owl founder Annie Tevelin cured her own severe acne with natural oils that she formulated (after taking cosmetic chemistry classes at UCLA), so you can say that she takes developing powerful beauty products really personally. This newest launch is specifically designed to give some much-needed love to your neck and décolleté, which is super thin skin and needs the love of a good serum.. The texture is somewhere between gel and balm, and the ingredients are things like “ocean mineral complex” plus soothing aloe, conditioning vitamin E, and collagen-boosting MSM (an organic sulfur compound reputed to be a super-beautifying nutrient)—all of which is intended to help contour and tighten. Consider it your super-scientific tool for skin gorgeousness.

Photo: Target

SheaMoisture Peace Rose Oil Complex Nourish & Silken Shampoo and Conditioner, $10.99 each

Your local Target might not carry rose water (yet), but you can still reap the flower’s beauty boosting benefits in the aisles of the mega store. This month SheaMoisture launched its Peace Rose Community Commerce collection as part of Target’s Made to Matter program (which spotlights 20 purpose-driven brands). The 10-product collection uses rose oil—a powerful anti-inflammatory ingredient that calms even the most sensitive of skin—in everything from facial cleansing oil to a super-hydrating body lotion. But in our testing, the standout comes via the shampoo and conditioner, which gently moisturizes winter-shocked strands without leaving them greasy. Plus, a portion of proceeds go to the very cooperatives in Turkey and Bulgaria that supply the rose oil.

Photo: Target

Pacifica Dream Big Mascara, $15.99

When it comes to beauty products, bells and whistles in packaging are often a sign that the formula itself isn’t all that. But don’t let the gimmick behind Pacifica’s Dream Big—you can twist the “magic wand” to literally extend or contract (depending on whether you’re going for length or volume)—fool you: This is a mascara that lasts. Think little clumping and no flaking, despite this tired editor rubbing her eyes more than a few times during the day.

Photo: 100% Pure

100% Pure Ginseng Collagen Boost Mask, $7

Technically this mask is made of hydrogel (which is about 5 percent plant cellulose and 95 percent organic aloe water), but all you need to know is: Yes, you’ll look ridiculous while wearing it. Yes, you’ll definitely want to post a mask-ie to Instagram. And yes, your skin will feel intensely hydrated once you peel it off (that’s thanks to red ginseng extract—which boosts skin-firming collagen and reportedly encourages skin regeneration).

Photo: Botanica Organica

Bottega Organica Sea Salt + Lemon Rejuvenating Face Scrub, $88

Founded by a geneticist in 2013, Bottega Organica is known for science-backed formulas that go from “farm to bottle” in Italy and upstate New York. A luxurious blend of extra-virgin olive oil, organic shea butter, and beeswax makes this salt scrub as moisturizing as it is effective for polishing away winter-dulled skin (it makes a stellar pre-mani hand scrub, too). Its youth-boosting action comes from prawn sage, a key ingredient in the preservative-free line, so don’t be surprised if you notice a legit glow after use.

Photo: Ilia

Ilia Radiant Beauty Balm SPF 20 ($42) and Radiant Translucent Powder SPF 20 ($30)

Light-reflecting minerals and golden-hued ones give your skin a woke-up-like-this glow in Ilia’s new, light BB cream-esque Beauty Balm. Rose hip oil, aloe vera, and coconut oil nourish the skin like a facial serum, while non-nano zinc provides UVA/UVB protection. The sun protection also stars in the Powder with pearl pigments, organic oils, and plant extracts that you buff on and glow.

Photo: H. Gillerman

H. Gillerman Organics Meditation Body Oil, $48

The sandalwood and neroli in this beyond-extraordinary aromatherapy oil blend has become a stress- and insomnia-fighting staple in my chill-out routine. That’s to be expected since the masterful Hope Gillerman (a healer who makes high-quality oils) is behind it. Although I always imagine using it during meditation, I tend to reach for the roll-on when I need a little hit of calm.

Photo: True Botanicals

True Nature Botanicals The Eye Serum, $90

The debut eye serum from True Nature approaches brightening, firming, and smoothing the eye area with serious plant-powered ingenuity—and the brand’s signature luxury approach. Its potency comes from multitasking tuberose stem cells and cold-pressed seed oils (such as green tea, evening primrose, and carrot) that are naturally packed with fortifying antioxidants and corrective vitamins. This is a case of paying for results: Each morning, I’m surprised how a just a dab helps erase signs of a restless night’s sleep.

Photo: Follain

Follain Original Blend Candle, $42

Some scents you spritz on, others you burn. But in any form they should be non-toxic, says Follain founder Tara Foley, who vets the heck of out of products for her natural beauty stores. So of course her first-ever candle matches her crazy-high standards, made with vegetable wax and an untreated cotton wick, plus gorgeous eco-packaging (recycled glass and a box made of plantable wildflower seed paper). Her signature woodsy-lavender scent is an awesome welcome-home-from-work gift to yourself and a fantastic Epsom salt bath buddy.

But what’s the point of using the best new natural beauty products if your face wash is toxic? Read why Cetaphil Gentle Skin Cleanser is far from true to its name. And if you missed last month’s beauty launches—no problem, we’ll catch you up.

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