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The coolest way to donate your coat this winter


Lole
(Photo: Lole)

Charity coat drives are a common occurrence this time of year, but this one has even more holiday sparkle than average.

As part of its annual Yellow Label Program, fitness fashion brand Lole will take your old coat and sell it at the Brooklyn Flea Market at a steep discount, with one hundred percent of the proceeds donated to world hunger-fighting AmpleHarvest.org.

Coats (in good condition) are being dropped off at the brand’s recently opened “atelier” on Mercer Street in Soho, and if you give yours, you’ll get a $50 gift card towards a new Lole coat in return.

So far, a few notable New Yorkers have stopped in to give theirs up, including celebrities like Padma Lakshmi, Portia de Rossi, and Liv Tyler.

Their high-profile (and presumably designer) coats will be sold alongside those that belonged to New Yorkers of lesser prominence on Saturday, November 22 and Sunday, November 23 at the Flea, for between $10 and $50.

So whether you need to make closet space or are obsessed with the idea of owning Jenna Dewan-Tatum’s coat (since it will help you pretend you’re married to Channing, duh), there are multiple ways to contribute to the excellent cause. —Lisa Elaine Held

Lole Atelier, 112 Mercer St., between Prince and Spring St., Soho, www.lolewomen.com