5 things you need to know about natural makeup

W3LL PEOPLE's Shirley Pinkson shares her top tips for natural makeup—how to buy it, how long it lasts, and application tricks.

Switching to natural makeup can be a daunting task. Sure, organic eyeliner and paraben-free foundation sound great, but it can be hard to give up your Dior Show Mascara and Bobbi Brown Shimmer Stick.

makeup guru Shirley Pinkson W3LL PEOPLE‘s co-founder Shirley Pinkson knows your pain. She spent 10 years at NARS before she jumped the fence and co-created the natural line that makes dramatic, results-oriented makeup using toxin-free ingredients.

Here are some of her best tips:

1. If you don’t recognize the first five ingredients in your makeup, don’t buy it!

Most department and drugstore makeup contains harmful ingredients that are bad for your skin, body, and the environment.  And 80 percent of what goes on skin gets absorbed into the body, Pinkson says, so it’s important to know what you’re putting on your face. At minimum, opt for paraben-free and petroleum-free makeup that won’t clog pores.

2. Use makeup within one year of purchase.

Many factors go into determining a product’s shelf life (like whether you stick your fingers into it, clean your brushes, etc.). But as a general rule of thumb, you should replace makeup each year. And you might want to toss your mascara after three months.

3. When applying mineral makeup, use a brush to buff in downward strokes.

Swirling the brush over your face raises the fine downy hairs, which grab too much pigment. The peach fuzz on your face grows down, so stroking in that direction will allow the minerals to blend into your skin.

W3LL PEOPLE makeup 4. When creating a look, pick one feature to focus on—and keep the rest natural.

Start with flawless skin, and add intensity to one feature. If you want dramatic eyes, focus the attention on liner and shadow and keep the lip neutral.

5. Don’t follow traditional “rules” of makeup application!

Use bronzer as eyeshadow, lip stain as blush, anything goes! You can also make your makeup multitask by mixing it with other products. Example: Mix concealer and mineral powder together as a primer, or turn pigment powder into a cream eyeshadow by mixing it with highlighter. Become a makeup mixologist! —Rosa Levitan


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