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Juice Generation goes big in Brooklyn

Juice Generation
Juice Generation one-upped the popular “living wall” concept with its glass-encased “garden,” seen here in a rendering of the Williamsburg shop’s back dining area. (Photo: Juice Generation)

Juice Generation is opening outside of Manhattan for the first time this month. And when it comes to its Brooklyn debut, it’s going big.

The popular juice and smoothie bar created by Eric Helms is setting up shop in the heart of Williamsburg, on Bedford Avenue between North Fifth and Sixth Streets. (So you can grab a smoothie to sip while you wait in line for the L. Maybe get two.)

And unlike many of its super tiny bar-only shops, Juice Generation Williamsburg will include a back dining room with more than 20 seats, free wifi, and a garden created by a local horticulturist that grows behind a glass wall.

The brand will also debut a Grand Central location this month, inside the landmark Chanin Building, where the exterior facade will retain the building’s Art Deco flavor.

Come 2015, it expects to start opening in other markets, too. Considering Brooklyn’s on-going wellness renaissance, Williamsburg probably wasn’t a bad place to start. —Lisa Elaine Held

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