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Is “CrossFit chic” coming to New York City?


CrossFit Solace
(Photo: CrossFit Solace)

Once again, a new facility wants to up the ante on what a CrossFit box can be—with high design, luxe locker rooms, and more attention to complementary workouts, like yoga and movement training.

CrossFit Solace, in Murray Hill, is planning on a September 15 opening (with “founding memberships” currently available), and while Brick definitely raised the (pull-up) bar on the equipment-in-an-old-garage model that still prevails in most of the CrossFit world, owners Jim Loperfido, Tristan Keeffe, and Chad McDonald want to take it a step further.

“No one’s really delivered on a premium level. We’re really looking to basically deliver the luxury-level amenities to the CrossFit community,” says Keeffe,”to have the best amenities and the hard-core workout.”

CrossFit Solace
(Photo: CrossFit Solace)

That means an interior built with gorgeous wood and greenery, and locker room amenities foreign to the CrossFit world—like blow dryers! But it also includes increased attention on injury prevention and preparing for the more technical aspects of CrossFit (that many perceive as dangerous), via movement classes that focus on mobility and stretching and a full yoga program. “We’re going to be helping them master their own body before they jump into barbell training,” Loperfido explains.

To do that, Solace has tapped Hayden-William Courtland, a coach who also holds a PhD in Biomedical Sciences and is an assistant scientist at the Hospital for Special Surgery, and Pure Yoga’s Nina Marchione to head up the yoga program.

CrossFit Solace
(Photo: CrossFit Solace)

All of which will hopefully contribute to helping members get ripped—while also finding the feeling the box is named for. “Solace for me meant finding comfort in discomfort,” says Loperfido. “That’s what CrossFitters do—we find that calm and focus and forget about the bustling New York City outside.” Calm, of course, except for the whole dropping barbells and slamming med balls thing. —Lisa Elaine Held

For more information, visit www.crossfitsolace.com