The Corn Refiner’s Association thinks we are all really, really stupid. According to the Hufffington Post, the industry giant submitted an application to the FDA this Tuesday requesting a name change for high fructose corn syrup to “corn sugar” on food labels.
This new name, paired with their new website, www.cornsugar.com, is supposed to change our minds about their product. Rolling hills and sunny cornfields encourage new associations—how could it be bad for you if it comes from nature?
Their argument is that high fructose corn syrup is no worse for you than any other sugar, which is a claim that has been backed up by some research and is being investigated further. That doesn’t, however, change the fact that it’s absolutely terrible for you, no matter what you’re comparing it to.
High fructose corn syrup is one of the main causes of obesity in America—and it creates other health problems such as ‘sugar shock.’
GOOD compared the Corn Refiner’s Association renaming campaign to Blackwater’s similar attempt at rebranding. We agree. The private military company may go by Xe now, but they still killed a lot of people. So does obesity. —Lisa Elaine Held