One of the biggest wellness trends we’re seeing this year is mainstream diet brands doing a 180 and becoming very anti-diet.
And now, Lean Cuisine wants to help you completely remove the word “diet” from your life, with a new Google Chrome extension that hides that four-letter word whenever it pops up in your web browser, The Wall Street Journal reports.
And Lean Cuisine is also coming out with a device (which will be given to a few social media influencers for now) that attaches to your TV and automatically mutes it when someone says the word “diet.”
An online video ad explains: “In January, on average, there’s a diet message on TV or the Internet every three seconds.” No wonder we’re so focused on the no-no word—it’s being jammed into our brains every time we flip on a media device.
This whole “diet” censorship tactic is an interesting move for Lean Cuisine, which seems like they really want to be a bigger part of the contemporary healthy living scene (and not the old guard).
And hey, their software might even be even an effective way to get diet-talk out of your life for good, so you can focus on living a balanced, healthy life instead—an awesome trend to follow every single year. —Amy Marturana
What healthy diets are most popular? Here’s our A to Z Guide to Diets from Ayurvedic to Paleo and Vegan—and how they stack up nutritionally…